Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2021 MEPRA Awards.
#TruthBottle
2020 MEPRA Awards Gold Winner, Best Sustainability Campaign
2020 MEPRA Awards Gold Winner, Best Campaign – Qatar
Submitted by: Grey Doha
About the Campaign: #TruthBottle
Our fresh groundwater reserves are being over exploited, leading to lower groundwater levels and increased salinity. It’s time to address global issues with a global mindset. The #TruthBottle is a reality check on display, for everyone to recognize our reality.
Presented by
Denise Yamine, Grey DOHA
Denise’s career began in journalism in 2006 with the Lebanese daily Al Balad, before joining the leading As-Safir newspaper and then moving to Qatar to pursue other opportunities. She joined Grey Doha in 2013, her experience in press and writing has given her a journalistic perspective to the Public Relations industry.
Assigned to handle the PR department in 2016, Denise’s managerial skills culminated in her taking over the PR and Social Media unit. Since she embarked on her managerial role, she has grabbed esteemed PR and SM wins at MEPRA, PRWEEK Global, CIPR, and Lisbon International Advertising Festival.
Denise is fluent in Arabic, English and French and holds a master’s degree in Media and Communication from the Lebanese University.
Location
This is a virtual session hosted on Zoom.
Date & Timings
Nov 16 2021 12:30pm – 1:30pm GST
