It will delve into understanding and curbing unconscious biases in strategy formulation and execution, ensuring that content is equitable and resonates with diverse audiences, particularly in the Middle Eastern context.
Defining Equity in Media: Define what equity means in the media context – fair representation, equal access to opportunities, and unbiased portrayal of different groups of people.
Inclusive Content Creation: Discuss strategies for creating content that is not only diverse but also equitable. This includes fair representation of genders, ethnicities, and other demographic groups.
Equitable Digital Media Thinking: Emphasise the need for comms strategies that consider the diverse needs and perspectives of all audience segments.
Identifying and Addressing Unconscious Bias: Share insights on how unconscious biases can influence comms media strategies and content, and discuss methods to identify and address these biases.
Tools and Techniques for Equitable Strategies: Introduce tools and techniques that can help create more equitable media strategies, such as diverse focus groups, equity audits, and inclusive marketing guidelines.
Impact of Non-Equitable Content: Discuss the negative impact of non-equitable content on brand reputation and perceptions, particularly in the culturally diverse Middle Eastern context.
Empowering Diverse Voices: Highlight the importance of empowering voices from underrepresented groups in the content creation process.
Building an Inclusive Brand Image: Share strategies for building a brand image that is inclusive and respectful of all demographics.
Future Trends in Equitable Social Media Practices: An overview of the future of social media with an emphasis on evolving practices towards greater equity and inclusion.
Facilitator
Heena Mak is a Digital Media Expert. Previously, she worked for nearly a decade with SOCIALEYEZ, where she has spent nearly a decade honing her skills and advancing her career. With a background in Journalism and a passion for writing, Heena has found her niche in the world of social media. Throughout her time at SOCIALEYEZ, Heena has taken on client servicing and team management roles, developing her expertise in various sectors, including Government, Hospitality, and FMCG.
Heena’s career began with New You Magazine, where she quickly discovered her love for social media. After a few internships and jobs in production, journalism, and photography, she combined her passion for writing and storytelling with her skills in social media to create something truly unique.
Her contribution through the years earned her a few awards and accolades, including the Twitter Young Lynx Award in 2017, the SOCIALEYEZ Excellence Award in 2018, and the Agency Inspiration Award in 2020. In her current role, Heena is pivotal in supporting Kayali’s global brand success with a team of experts under her guidance.
Date & Time
Date: Thursday, 27th June 2024
Time: 09:00am – 12:00pm GST (Dubai)
Location
Murdoch University Dubai
Level 1, Block 18 – Dubai Knowledge Park – Dubai, UAE
Accreditation
This workshop provides 5 CPD points for CIPR account.