Overview
In this session, junior to mid-level PR professionals will get an introduction to strategic media measurement, learning practical tips to help determine how well PR is working and how to communicate results more effectively to key stakeholders.
Attendees will learn how to:
• Structure media monitoring to ensure content completeness
• Create bespoke success metrics and measurement programmes for clients and campaigns
• Establish ROI beyond purely financial results
• Understand how to link PR activities to business outcomes
Whether you’re just getting started or strengthening existing reporting, this session will give you the knowledge you need to elevate your media measurement.
Level of Workshop
Junior to mid-level – agency and inhouse
Facilitator
Paul Venn, Managing Director, Strategic Affairs at Raiyn & CARMA
Paul has been working in PR in the Middle East for 30 years. During his career he has spent time leading network PR agencies as well as establishing and managing inhouse PR departments. With more than 6 years’ experience in media intelligence, he now advises clients and agencies on how to design and deliver strategic media measurement programmes to demonstrate ROI of PR programmes and campaigns.
Maria Talakina, Insights Director at CARMA
Maria is a research and consulting expert with over 16 years global experience. Her expertise caters to the most complex client objectives that require expertise and data fusion across measurement, research, and strategy. Maria has developed and executed large-scale exclusive research programs for the most prominent international brands, rightsholders, and government entities, covering over 30 markets across five continents. At CARMA, Maria is responsible for integrated research and consulting development. Combining audience insights and media insights, Maria helps clients develop a holistic measurement approach from inputs through to outcomes, delivering the most complete understanding of PR & Comms effectiveness. She has recently won the AMEC’s 2025 Young Professional Award, which recognises the global talent in communication effectiveness.
Date & Time
6 May, 2026, 3:30 – 4:30 PM GST
Location
This workshop is held via Zoom
Registration
This webinar is free for MEPRA members and non-members.
Deadline for registrations: 5th May 2026, 3 PM