Hill+Knowlton Strategies with The Coca-Cola Company for the ‘Believing is Magic’ FIFA World Cup Trophy Tour

Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2023 MEPRA Awards.


AED0 for MEPRA Members (Free)

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Coca-Cola is one of FIFA’s longest partners, supporting the World Cup since the 1970s, but across the Middle East, it is seen as a challenger. For Hill+Knowlton Strategies, the sponsorship was an opportunity to create salience with target consumer and stakeholder audiences in emerging markets such as Lebanon.

2022 MEPRA Award Winner for

  • Best Campaign in Oman (Gold Winner)
  • Best Campaign in Lebanon (Bronze Winner)
  • Best Campaign in Egypt (Gold Winner)
  • Best Campaign in Bahrain (Silver Winner)

Presented by

Sean Muir &  James Motley, Hill+Knowlton Strategies

Date & Timings

8th February 2023, 12:30pm – 1:30pm GST

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Bookings are closed for this event.