Coca-Cola is one of FIFA’s longest partners, supporting the World Cup since the 1970s, but across the Middle East, it is seen as a challenger. For Hill+Knowlton Strategies, the sponsorship was an opportunity to create salience with target consumer and stakeholder audiences in emerging markets such as Lebanon.
2022 MEPRA Award Winner for
- Best Campaign in Oman (Gold Winner)
- Best Campaign in Lebanon (Bronze Winner)
- Best Campaign in Egypt (Gold Winner)
- Best Campaign in Bahrain (Silver Winner)
Presented by
Sean Muir & James Motley, Hill+Knowlton Strategies
Date & Timings
8th February 2023, 12:30pm – 1:30pm GST
Hosted via
Zoom