Members Exclusive Seminar: The Power of Purposeful Campaigns

Join us for an informal morning seminar open to PR professionals of all levels. This complimentary, member-exclusive event will be led by the regional GUINNESS WORLD RECORDS team, who will discuss the current media landscape, key issues the industry is facing and what solutions can help amplify campaign messaging and objectives.

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MEPRA is hosting the next in a series of FREE breakfast seminars, exclusively for members, led by the regional team from the renowned organisation, GUINNESS WORLD RECORDS. As the global authority on record-breaking, GUINNESS WORLD RECORDS celebrates the amazing individuals, companies and brands from across the globe. With unique record-breaking campaigns, GUINNESS WORLD RECORDS reaches broad audiences across multiple touchpoints, through creating memorable experiences, stories and creates unique content that entertains and informs.

In this session, the GWR team will address the current media landscape, the key issues the industry is facing and what solutions can help amplify campaign messaging and objectives. GWR will emphasize the importance of brands having a purpose and values which translate and feed in to their campaigns and what the benefits of that ultimately will be. Those leading the seminar will show how they’ve worked with brands and agencies in providing them with record-achieving, creative campaign solutions through both regional and international case studies.

Following the morning presentation, the seminar will also include allocated time for 15 minute one-to-one sessions with members of the GUINNESS WORLD RECORDS team. In this time, you have the opportunity to discuss a client brief or any ideas you have for an upcoming campaign. These slots are allocated on a first come, first served basis. If you would like to reserve a slot, please email

Seminar Objectives:

1. The purpose of the campaign
– telling a story
– where to start your purpose-driven campaign planning
– key ingredients to a successful campaign
– impact on purpose-led brands
2. The importance of social media
3. Impact on ROI
4. Using GWR as a platform
– record-breaking case studies


Regional team from GUINNESS WORLD RECORDS.


MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here.

This is a free course, exclusive to members. To enrol, please register online or email
For any additional enquiries, please call Sabrina De Palma, Executive Director on +971 55 5318 920
Please be advised that refreshments are paid for in advance and if you find that you are unable to attend,
we kindly ask to let us know on receiving final confirmation by email one week in advance of the event.


Agenda and speakers

  • 7/23/18 8:30 - 7/23/18 11:00

    Leila Issa
    Senior Marketing Manager , Guinness World Records

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Bookings are closed for this event.