MEPRA Academy: Adapting to a Data-Driven PR World – Abu Dhabi

Gone are the days of relying on instinct to develop a communications campaign or strategy. In today’s PR world, data collection and measurement has become just as important as creativity and building relationships. This course will help communication professionals discover how data can provide insights to help brands inform strategies, demonstrate what is and isn’t working and even help predict whether a campaign could be successful before going live.

MEPRA Academy#MEPRAcademy

Crowne Plaza Abu Dhabi, Sheikh Hamdan Street, Abu Dhabi

AED1,500 for Members
AED2,500 for Non-Members Ticket

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This full day training course led by digital communications veteran Niall will provide practical skills on using Google Analytics and data in strategy planning and measurement.

Course objectives:
Participation in this course will help you gain skills and knowledge on:
• Why data is important in PR
• What data can tell us to help inform a successful communications strategy
• How to use data on a day-to-day basis
• How to use Google Analytics to measure and prove the value of PR and social media activity
• How to create a measurement framework

Training level: Intermediate

To enrol in this course, please register online or email community@mepra.org
For any additional inquiries, please call Sabrina De Palma, our Academy Director, on +971 55 5318 920

Facilitator: Niall Cook is a digital communications veteran with 20 years industry experience consulting global bands such as HSBC. HP, LG and Microsoft. An accomplished thinker and speaker on social technologies, he has presented at events all over the world and in 2008 wrote one of the first books on the impact of social software in the workplace, Enterprise 2.0, which has been cited in over 200 academic papers.

Accreditation: MEPRA is currently working with the UK’s Chartered Institute of Public Relations (CIPR) on establishing a partnered Continuous Development Program (CPD). This course will be recognised within the CPD framework and count towards becoming a CIPR and MEPRA Accredited Public Relations Practitioner. The CPD Framework will be launched in Q3 2017.

Please note that there are no cancellations & refund upon confirmation.

Agenda and speakers

  • 9:00 - 4:30
    Adapting to a Data-Driven PR World

    Niall Cook

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Bookings are closed for this event.