MEPRA Academy: Mastering Arabic Media Relations – Dubai

This one day course will guide participants through how an Arabic media newsroom works, what journalists expect in a press release, and provide pitching techniques to help secure media coverage.

Training/Workshop#MEPRAcademy

Intercontinental Hotel Dubai Marina, Bay Central، Dubai Marina - Dubai, Dubai

AED1,500 for Members
AED2,500 for Non-Members Ticket

Register now
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Learn to think like a reporter and write with impact to capture Arabic media attention and engage audiences. This one day course will guide participants through how an Arabic media newsroom works, what journalists expect in a press release, and provide pitching techniques to help secure media coverage. This is a practical workshop that will help build techniques to impress journalists and achieve a brand’s objectives.The course will end with a Q&A session with a practicing Arabic journalist who will share their tips on how to increase your chances of media coverage. This course is primarily taught in Arabic.

Course objectives: 

Participation in this course will help you gain skills and knowledge on: 

  • Understanding the Arabic media landscape in the UAE
  • Discovering a typical day in an Arabic newsroom in the UAE
  • Learning the best techniques in pitching to Arabic media
  • Developing press releases that stand out to Arabic media

Training level: Introductory 

To enrol in this course, please register online or email community@mepra.org

For any additional inquiries, please call Sabrina De Palma, our Academy Director, on +971 55 5318 920

Facilitator: Sadeq Jarrar MCIPR

Sadeq is Head of Communications and Public Relations at Sky News Arabia and is responsible for the development of the corporation’s communication strategies, both internal and external. Among other tasks, he is in charge of SNA’s social media domain, branding, and reputation and crisis management. Before joining Sky News Arabia five years ago, Sadeq was the Communications and PR Manager at the Dubai government’s “Dubai Press Club”, where he played a key role in developing and running projects, including the influential Arab Media Forum, Arab Journalism Award and Arab Media Outlook. Sadeq specialises in Arabic content, and has extensive professional experience in media consultations, government communications and public affairs, reputation management, capacity building, media training, content analysis and media writing, CSR, as well as internal communication with Arab and international organisations.

Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.

Please note that there are no cancellations & refund upon confirmation.

Agenda and speakers

  • 9:30 - 4:30
    Arabic Media Relations

    Sadeq Jarrar

Register now

Ticket Type Price Spaces
Members AED1,500.00
Non-Members Ticket AED2,500.00