MEPRA Academy: Content-Led Social Media Strategies: Featuring a speaker from Facebook & Instagram

As the lines between PR, advertising and marketing continue to blur and the demand for content-led story telling increases, PR professionals must advance their skills in content-led social media strategy and learn the tools available through digital channels. Led by digital communications veteran Niall Cook and featuring a speaker from inside Facebook and Instagram, this full day course will provide practical skills on delivering a content-led communications campaigns.

MEPRA Academy#MEPRAcademy

Radisson Blu Hotel Dubai Media City, Dubai Media City, Dubai UAE

AED1,500 for Members
AED2,500 for Non-Members Ticket

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This full day course will be delivered in two parts: Part 1. How to create and implement a content-led social media strategy. Part 2. The marketing gurus at Facebook & Instagram will showcase how local and global brands are using their tools to accelerate brand awareness, audience engagement and conversions through content-led campaigns.

Course objectives:
Participation in this course will help you gain skills and knowledge on:
• Understanding the social media landscape
• Why social media strategy must be content-led
• How to create a social media channel strategy and content strategy
• Identifying your purpose on social media
• The art of storytelling through social media

Training level: Intermediate

To enrol in this course, please register online or email community@mepra.org
For any additional inquiries, please call Sabrina De Palma, our Academy Director, on +971 55 5318 920

Facilitator: Niall Cook is a digital communications veteran with 20 years industry experience consulting global bands such as HSBC. HP, LG and Microsoft. An accomplished thinker and speaker on social technologies, he has presented at events all over the world and in 2008 wrote one of the first books on the impact of social software in the workplace, Enterprise 2.0, which has been cited in over 200 academic papers.

Additional speakers: Jochen Bischoff Client Partner – Facebook & Instagram

Accreditation: MEPRA is currently working with the UK’s Chartered Institute of Public Relations (CIPR) on establishing a partnered Continuous Development Program (CPD). This course will be recognised within the CPD framework and count towards becoming a CIPR and MEPRA Accredited Public Relations Practitioner. The CPD Framework will be launched in Q3 2017.

Please note that there are no cancellations & refund upon confirmation.

Agenda and speakers

  • 9:00 - 1:30
    Content-Led Social Media Strategies

    Niall Cook
    Trainer
  • 1:30 - 3:00

    Jochen Bischoff
    Facebook

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Bookings are closed for this event.