MEPRA Academy: Integrated Communications Strategy – Dubai

This course will guide participants on how to create an integrated communications strategy with a focus on setting measurable objectives and using data and insight to improve effectiveness. Participants will discover how the PESO model enables planning for paid, earned, shared and owned media channels and content, and build an understanding on how to combine multiple channels and content to act as catalysts and accelerators to improve effectiveness.

Training/Workshop#MEPRAcademy
18 days left

Radisson Blu Hotel Dubai Media City, Dubai Media City, Dubai UAE

AED1,500 for Members
AED2,500 for Non-Members Ticket

Register now
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Discover why integrated communications matters, what it is and how you can master it. This course will guide participants on how to create an integrated communications strategy with a focus on setting measurable objectives and using data and insight to improve effectiveness. Participants will discover how the PESO model enables planning for paid, earned, shared and owned media channels and content, and build an understanding on how to combine multiple channels and content to act as catalysts and accelerators to improve effectiveness. An integrated evaluation framework will also be introduced for planning, measurement and evaluation of campaigns.

Throughout the day you’ll get insight from case studies from around the world that illustrate and evidence some of the latest global best practice. You’ll also get tips about where others have gone wrong and what you should do to avoid making mistakes. Best practice case studies will include Volvo, UK National Health Service, Godrej (India), Kafa’s ‘Vote For Us, We’ll Vote For You’ (Lebanon) and more.

Course objectives: 

Participation in this course will help you gain skills and knowledge on: 

  • What integrated communication is and how it improves an organisation’s effectiveness
  • Essential elements of integrated communications
  • Challenging briefs to identify true objectives and plan an integrated campaign
  • Putting learning into practice through using a team-based case study activity

Training level: Intermediate

To enrol in this course, please register online or email community@mepra.org

For any additional inquiries, please call Sabrina De Palma, our Academy Director, on +971 55 5318 920

Facilitator: Stuart Bruce FCIPR

Stuart has earned an international reputation as a pioneering thinker and doer in modernised public relations and corporate communications and is the founder and principal of Stuart Bruce Associates, an independent international agile management consultancy. It provides strategic counsel, training and mentoring for companies and governments around the world including Europe, the Middle East, the USA, Asia Pacific, India, Russia, Ukraine, Kazakhstan and Africa.

He is a regular international conference speaker, PR industry awards judge and media contributor including the Davos World Communication Forum, Al Jazeera, BBC, PRWeek and The Guardian.

Stuart is a co-author of several public relations and social media books and was one of the world’s first PR bloggers and stuartbruce.biz is still one of the world’s top-ranked PR blogs. Stuart is an official trainer for the Chartered Institute of Public Relations and the Institute of Internal Communications and also teaches the CIPR Professional Diploma.

Before founding Stuart Bruce Associates, he was the co-founder and managing director of one of the UK’s first digital PR consultancies and in less than three years grew it into an award-winning PRWeek Top 150 consultancy.

His client experience includes Unilever, HSBC, PayPal, Carlsberg, Philips, Siemens, Bank of England, NHS, Bayer, Tourism Ireland, the International Air Transport Association, the European Union, the European Parliament, Sony Mobile, Discovery Channel, Malaysian Institute of Management, Human Resources Development Fund of the Kingdom of Saudi Arabia and the Kazakhstan Media Centre.

Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.

Please note that there are no cancellations & refund upon confirmation.

Agenda and speakers

  • 9:30 - 4:30
    Integrated Communications Strategy

    Stuart Bruce FCIPR

Register now

Ticket Type Price Spaces
Members AED1,500.00
Non-Members Ticket AED2,500.00