MEPRA Academy: Mastering Content Creation

Do you have trouble coming up with ideas of what to post on social media? Or when you have come up with something you get no engagement. This one day course will equip attendees with everything they need to come up with content for social media that will engage their followers and keep them coming back for more. 

Training Workshops#MEPRAConnect

Intercontinental Hotel Dubai Marina, Bay Central، Dubai Marina - Dubai, Dubai

AED1,500 for Members
AED2,500 for Non-Members Ticket

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Do you have trouble coming up with ideas of what to post on social media? Or when you have come up with something you get no engagement. This one day course will equip attendees with everything they need to come up with content for social media that will engage their followers and keep them coming back for more.

Using a 4 step process, attendees will learn how to perfectly profile their target customer and understand them on a level that will help create content they want to see. Attendees will come away with a list of ideas of content to post so they never have to worry about what to post plus discover what tools to use to create amazing graphics or videos. Participants will also learn how to save time by planning and schedule content.

Course Objectives:

Participation in this course will help you gain skills and knowledge on: 

  • Audience profiling – how to come up with your customer avatar
  • Creating content ideas
  • Creating assets – including design tips even if you are not a designer!
  • Content management and scheduling – includes planning worksheets
  • Repurposing content and an overview of the most popular tools

Overall outcome: Participants of this course will never worry about coming up with content ideas again, throughout the day you will be coming up with ideas, content and a plan which you can use right away plus you will physically schedule seven days of content.

Training level: Introductory – Intermediate

To enrol in this course, please register online or email community@mepra.org
For any additional inquiries, please call Sabrina De Palma, our Executive Director, on +971 55 5318 920

Facilitator: Teresa Heath-Wareing:  International speaker, TEDx speaker, podcaster, author and business owner, Teresa, works with businesses, entrepreneurs and marketers to help them enhance their social media & marketing efforts.
With a degree in Marketing Teresa has spent the last 15 years in Marketing working with brands such as Land Rover, Jaguar, Rightmove, Leadpages.
Certified in conversion marketing from Leadpages, Teresa has spoken at their annual conference in Minneapolis.  She’s recognised alongside some of the world’s social media thought leaders and writes for Social Media Examiner (an industry-leading website), as well as trains people all over the world.
Teresa hosts a weekly podcast called ‘Social Media Marketing Made Simple’ and has interviewed the likes of Amy Porterfield, Pat Flynn and Brian Fanzo.

Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.

Please note that there are no cancellations & refund upon confirmation.

Location of event:

Intercontinental Hotel Dubai Marina, Dubai, UAE

click here for location map

Agenda and speakers

  • 2/28/19 9:30 - 2/28/19 4:30
    Mastering Content Creation

    Teresa Heath-Wareing

Register now

Bookings are closed for this event.