MEPRA Academy: Mastering Influencer Marketing

Learn how to use Influencer marketing for your brand, how to identify key influencers in your industry, including spotting the fake ones! You will then be walked through the various ways to approach them and negotiate a brief. Attendees will develop creative ideas for campaigns and learn how to analyse the campaign success. 

Training Workshops#MEPRAConnect
59 days left

Intercontinental Hotel Dubai Marina, Bay Central، Dubai Marina - Dubai, Dubai

AED1,500 for Members
AED2,500 for Non-Members Ticket

Register now

One of the fastest growing marketing strategies, Influencer Marketing has become an important marketing tool for modern brands. This course will show attendees how they can harness the power of Influencer marketing to benefit their business. Participants will gain an understanding of what Influencer marketing is and why it is growing at such a rate.

Learn how to use Influencer marketing for your brand, how to identify key influencers in your industry, including spotting the fake ones! You will then be walked through the various ways to approach them and negotiate a brief. Attendees will develop creative ideas for campaigns and learn how to analyse the campaign success.

Course Objectives

Participation in this course will help you gain skills and knowledge on: 

  • What is influencer marketing
  • How businesses can use influencer marketing
  • How to identify influencers in your area (and how to avoid the fakes!) and the different types
  • How to approach an influencer – brief creation
  • Influencer idea creation and collaboration ideas
  • How to analyse the campaign results and ROI

Overall outcome: Participants will be able to put together and manage an influencer marketing campaign. Including how to identity and approach the right influencers in their market.

Training level: Introductory – Intermediate

To enrol in this course, please register online or email community@mepra.org
For any additional inquiries, please call Sabrina De Palma, our Executive Director, on +971 55 5318 920

Facilitator: Teresa Heath-Wareing:  International speaker, TEDx speaker, podcaster, author and business owner, Teresa, works with businesses, entrepreneurs and marketers to help them enhance their social media & marketing efforts.
With a degree in Marketing Teresa has spent the last 15 years in Marketing working with brands such as Land Rover, Jaguar, Rightmove, Leadpages.
Certified in conversion marketing from Leadpages, Teresa has spoken at their annual conference in Minneapolis.  She’s recognised alongside some of the world’s social media thought leaders and writes for Social Media Examiner (an industry-leading website), as well as trains people all over the world.
Teresa hosts a weekly podcast called ‘Social Media Marketing Made Simple’ and has interviewed the likes of Amy Porterfield, Pat Flynn and Brian Fanzo.

Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.

Please note that there are no cancellations & refund upon confirmation.

Location of event:

Intercontinental Hotel Dubai Marina, Dubai, UAE

click here for location map

Register now

Bookings are closed for this event.