MEPRA Academy: Mastering Media Relations & Press Releases – Dubai

If you would like to better understand the challenges and opportunities in navigating the UAE English media landscape or you’re looking for ways to master techniques in pitching and press release writing to secure media coverage then this course is for you. This course will help participants think like a reporter and write with impact to capture media attention and engage audiences. The training is led by former senior news editor of The National, and now freelance journalist Jennifer Bell, together with senior communications professional Deema Kingsmill-Moore.

Training Workshops#MEPRAcademy

Radisson Blu Hotel Dubai Media City, Dubai Media City, Dubai UAE

AED1,500 for Members
AED2,500 for Non-Members Ticket

Register now

Led by a locally experienced senior communications professional, together with former senior news editor of The National, this full-day course will provide you with an in-depth overview of UAE English media today and what to expect in the future, plus equip you with practical skills on perfecting your pitch for the best chances of success. You will also learn how to develop effective writing skills and create a press release that cuts through the clutter while gaining insights from a practicing journalist who has worked across several national and regional top tier titles.

Course objectives:
Participation in this course will help you gain skills and knowledge on:

  • Understanding the UAE media landscape today and what to expect for the future
  • Discovering a typical day in a UAE newsroom
  • How to perfect your pitch to a journalist
  • Ways of presenting a story to media
  • How to write a press release that cuts through the clutter

Training level: Introductory & anyone new to the UAE

To enrol in this course, please register online or email
For any additional inquiries, please call Sabrina De Palma, our Academy Director, on +971 55 5318 920


Jennifer Bell is a British-trained, award-winning international correspondent trained to the highest level in the UK. She has ten years industry experience and is a former senior journalist and a senior national editor for The National newspaper. Jennifer, who is now a freelance journalist, contributes to many top tier titles across the region including, Gulf News, Arab Weekly, Arabian Business, Arabian Business Qatar, The Business Voice, Life 360, Middle East Health, Business Benchmark, and commissions for UK titles such as a special reports for The Telegraph. She also compiles editorials for WorldSkills Abu Dhabi and WorldsSkills International, Dubai Cares and United Arab Emirates University (UAEU).

Deema Kingsmill-Moore is the Communications and Community Engagement Director at Marriott International for the Middle East and Africa region. Having worked for the multinational hospitality company for the last 5 years, Deema is responsible for leading the Brand Marketing and Sales internal communications, building awareness and increasing exposure for the Continent and brands within the online/social media space, as well as defining and developing regional CSR strategies that underpin Marriott’s global CSR objectives to raise Marriott’s corporate reputation among target media. Previously, Deema spent 18 years working in PR and communications in Jordan, Egypt and the UAE, where she most spent 8 years with Hill & Knowlton working on consumer, CSR and hospitality accounts, as well as running training workshops for both clients and staff. Deema is a Jordanian national, and graduated from Schiller International University in Heidelberg, Germany.

Accreditation: MEPRA is currently working with the UK’s Chartered Institute of Public Relations (CIPR) on establishing a partnered Continuous Development Program (CPD). This course will be recognised within the CPD framework and count towards becoming a CIPR and MEPRA Accredited Public Relations Practitioner. The CPD Framework will be launched in Q3 2017.

Please note that there are no cancellations & refund upon confirmation.

Agenda and speakers

  • 11/16/17 9:00 - 11/16/17 4:30
    Mastering Media Relations & Press Releases

    Jennifer Bell

  • 11/16/17 9:00 - 11/16/17 4:30
    Mastering Media Relations & Press Releases

    Deema Kingsmill-Moore

Register now

Bookings are closed for this event.