MEPRA Academy: Mastering Media Relations

In today’s fast-paced digital landscape, establishing a strong connection with the media is crucial for any organization or individual seeking to amplify their message.


AED250 for Members Rate
AED750 for Non-members rate

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The ‘Mastering Media Relations‘ course will offer valuable insights and practical skills, including creating compelling pitches that resonate with journalists; understanding the common pitfalls of pitching; ensuring your messages stand out in a crowded media space, and exploring the importance of understanding your target audience.

Delve into the common mistakes that can hinder your media relations efforts, master the art of writing compelling press releases, learn the optimal timing for pitching your stories and events, understand the nuances of different media outlets and engage in practical exercises to hone your media relations skills.

Receive constructive feedback and guidance on your writing through targeted tests, ensuring you can apply the concepts learned in real-world scenarios.


Jennifer Bell, Award-Winning International Correspondent & Freelance Journalist

Jennifer Bell is a British-trained, award-winning international correspondent trained to the highest level in the UK. She has ten years industry experience and is a former senior journalist and a senior national editor for The National newspaper. Jennifer, who is now a freelance journalist, contributes to many top tier titles across the region including, Gulf News, Arab Weekly, Arabian Business, Arabian Business Qatar, The Business Voice, Life 360, Middle East Health, Business Benchmark, and commissions for UK titles such as a special reports for The Telegraph. She also compiles editorials for WorldSkills Abu Dhabi and WorldsSkills International, Dubai Cares and United Arab Emirates University (UAEU).

Time & Date

Wednesday 28 February 2024, 9:00AM – 1:00PM GST


Murdoch University Dubai
Level 1, Block 18 – Dubai Knowledge Park – Dubai, UAE


This workshop provides 5 CPD points for CIPR account.

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Bookings are closed for this event.