MEPRA Academy: Media Training

Is it your responsibility to brief company spokespeople? Are you the company spokesperson required to face the cameras or carry out press interviews? The course looks at how to prepare for and then conduct a successful press interview.

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AED1,500 for Members
AED2,500 for Non-Members Ticket

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This media training course is designed for those who may have to face the cameras or conduct press interviews over the phone or in person and also for those who need to brief spokespeople as a communications leader. The course looks at how to prepare for and then conduct a successful press interview. Nobody can be media trained for life, so refresher courses are always valuable even for those with media experience. There are countless examples of people conducting career threatening interviews simply because they didn’t understand what was expected of them. There is a process to conducting a successful media interview; find out what it is on this course.

Course Outline
  • – Getting prepared: What to expect during an interview and what the media will expect from you; the differences between a live and a recorded interview; the importance of soundbites; respecting deadlines; the differences and challenges of a crisis interview and a proactive interview
  • – Rules to remember
  • – Why agree to interview
  • – Preparing for an interview
  • – Crisis scenarios
  • – Interviews: Participants will face the cameras in a series of interviews
  • – Post interview analysis
Course objectives:

Participation in this course will help you gain skills and knowledge on:

  • What to expect from the media if asked to give an interview
  • How to prepare for an interview
  • How to prepare your spokesperson for interview
  • How to deliver a successful interview

Training level: Intermediate

To enroll on this course, please register online or email For any additional inquiries, please call Sabrina De Palma, our Executive Director, on +971 55 5318 920

Facilitator: Course leader Jim Preen is a seasoned communications professional with extensive experience of working in the corporate sector. He is Head of Media Services at Crisis Solutions where he provides client specific advice on issues management and creates and tests crisis communication plans. He has two books published by the British Standards Institution: ‘Business Continuity Communications’ and ‘Business Continuity Exercises and Tests’.

Jim is a former journalist who worked for the American network ABC News. He was with the US Marines in Somalia, covered the Concorde crash in Paris and the sinking of the Russian submarine Kursk near Murmansk. He won two Emmys while at ABC.

Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a
continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform,
which includes more than 1,200 learning resources and enables practitioners to map their training journey and
earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners.
This course is worth 10 CPD points. For more information on CPD and accreditation click here.

Please note that there are no cancellations & refund upon confirmation.

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Bookings are closed for this event.