Our host Kevin Ruck will update you on the latest developments on planning, measurement and evaluation. He will take you through the process of setting the objectives and choosing the right measures, using case study examples. He will also focus on the importance of linking PR campaigns to business objectives, to explain why AVEs are a measure that we need to move away from, and why research is the foundation for planning PR campaigns.
*Learn to set the right objectives. Our trainer will guide you on setting objectives linked to your organization’s goals and help you choose the right measures.
*Understand how non-AVE measures work. Learn what measures are available to you and why they’re important to use to evaluate your PR work.
*Differentiate between outputs and outcomes. Show your worth to your organization and clients by understanding the measurable changes that you’ve been able to bring about.
The One-Day Measurement Workshop
Our workshop is delivered over a full day and includes a host of topics that will improve how you plan, measure and evaluate your public relations activities.
Understand how to comprehensively plan and evaluate:
*Get to grasp with a variety of planning techniques
*Learn about quantitative & qualitative research methods
*Delve into past case studies from around the globe
Measure the quality of your PR against business objectives:
*Identify the right measures that will suit your business
*Set smarter objectives, develop better strategies and employ more compelling and engaging tactics.
Show the value of public relations to the organization:
*Prove the results of your efforts and their worth to the business
*Gain credibility with those who fund public relations programs
Download the brochure here.
Meet the Trainer – Kevin Ruck
Kevin is a founding director of PR Academy. He has worked in communications within the telecoms and ICT sector for more than 18 years. During this time he led the research and planning for a leading telecom operator’s public relations activities, including community programmers, across the UK. Kevin specializes in the planning, measurement and evaluation of communication and leads on PR Academy’s consultancy work in this area. He is a qualified lecturer, holding a Post Graduate Certificate in Education and graduated with a distinction in his MBA from the Open University in 2007. He is also nearing the completion of his PhD which has focused on the research and measurement of internal communication and employee engagement. As well as being a Fellow of the CIPR, Kevin is also a Chartered Manager.
