MEPRA Academy: PR & The Year of Giving – Abu Dhabi

Would you like to learn how to deliver a CSR campaign with purpose? More than ever before, brands in the UAE are searching for ways to meaningfully give back to the community and embrace the Year of Giving. Communication professionals need to be equipped to offer the right advice when it comes to CSR PR strategy, partnerships and campaigns and know how to sensibly promote a brand’s CSR efforts.

MEPRA Academy#MEPRAcademy
34 days left

Park Arjaan by Rotana, Abu Dhabi, Near Two Four54, Abu Dhabi

AED1,500 for Members
AED2,500 for Non-Members Ticket

Register now
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This full day training course, led by international CSR expert Nicole Malick and her colleague Wieke de Vries from NRS International, will provide the skills to develop a CSR PR strategy to enhance relationships, express a brand’s values and secure a sustainable mutual beneficial partnership with the community.

Course objectives:
Participation in this course will help you gain skills and knowledge on:
• The role and purpose of CSR
• Current trends in CSR communications
• How to develop and implement a CSR strategy in the UAE
• Ethics in CSR and communicating CSR
• Best international and local practice

Training level: Intermediate

To enrol in this course, please register online or email community@mepra.org
For any additional inquiries, please call Sabrina De Palma, our Academy Director, on +971 55 5318 920

Lead Facilitator: Nicole Malick
Nicole Malick is an international social worker recognized for her ability to effectively design and lead programs that address corporate sustainability, gender equality, peace building, and human trafficking. Nicole’s eleven years of international experience, spans the Middle East, Asia, and East Africa with governments, civil society organizations and multi-national companies, most notably USAID and Her Royal Highness Princes Basma’s youth centers. Ms. Malick is a Board Member of Protect The People, a Washington DC based non-profit, that empowers people affected by crisis. Through her current role as Head of Corporate Social Responsibility at NRS International, she serves as a Steering Committee Member for UAE UN Global Compact and is a Steering Committee Member for the Roll Back Malaria’s Strategic Communications Partner Committee. Malick is a recipient of two USAID Meritorious Honors Awards, a U.S. Department of State Meritorious Group Award, and received a service medal from the North Atlantic Treaty Organization (NATO) for her work in Afghanistan. She was nominated as an official Mentor for the National Network for Social Work Management for her commitment to international social work.

Supporting Facilitator: Wieke de Vries – Karsenbarg
Wieke De Vries is a seasoned communications professional who started her career with an academic publication about the influence of media on the resignation of football managers. This served as a springboard into various press officers roles in the Dutch premier league. Applying her interconnecting skills at highest international sports podium, she acted as the International Media Liaison Officer of the FIFA World Cup 2010 team in the Western Cape and Cape Town (South Africa). This led to freelance projects in London (Olympic Games 2010), Ukraine (UEFA European Cup 2012) as well as for the Dutch Ministry of Foreign Affairs.
In 2014 she moved to the MENA region. Mrs De Vries currently leads the expert marketing and communications team of NRS International, market leader in refugee tents, relief items and mosquito nets for the humanitarian and public health sector. She has shaped the corporate- and visual identity and has introduced successful and award-winning campaigns, all based on the very same principles of effective storytelling and –sharing. Most communications initiatives stem from the strong corporate social responsibility compass of NRS International.

Accreditation: MEPRA is currently working with the UK’s Chartered Institute of Public Relations (CIPR) on establishing a partnered Continuous Development Program (CPD). This course will be recognised within the CPD framework and count towards becoming a CIPR and MEPRA Accredited Public Relations Practitioner. The CPD Framework will be launched in Q3 2017.

Please note that there are no cancellations & refund upon confirmation.

Agenda and speakers

  • 9:00 - 4:30
    How to deliver a CSR campaign with purpose

    Nicole Malick
    Head of Corporate Social Responsibility, NRS International
  • 9:00 - 4:30
    How to deliver a CSR campaign with purpose

    Wieke de Vries
    Senior Marketing & Communications Manager, NRS International

Register now

Ticket Type Price Spaces
Members
AED
AED1,500.00
Non-Members Ticket
AED
AED2,500.00