MEPRA Academy: Social Media Advertising

In this one-day course you will be shown why this advertising platform is so powerful and then walked step by step through the process of how to create an advert. Looking at all areas such as audience profiling, how to build the ad – including picking the right image, crafting compelling copy and what call to action to use.

Training Workshops#MEPRAConnect
60 days left

Intercontinental Hotel Dubai Marina, Bay Central، Dubai Marina - Dubai, Dubai

AED1,500 for Members
AED2,500 for Non-Members Ticket

Register now

It is reported that 60 million businesses have Facebook Pages, and only 4 million of them actively advertise on the platform. With declining organic reach it is more imperative than ever to understand the power of Facebook and Instagram advertising and why businesses should be using it as part of their ongoing marketing strategy.

In this one-day course you will be shown why this advertising platform is so powerful and then walked step by step through the process of how to create an advert. Looking at all areas such as audience profiling, how to build the ad – including picking the right image, crafting compelling copy and what call to action to use. We will look at how much you should spend and then how you can find out if the ad is performing and ways to improve it. At the end of the day you will have set up your first advert.

Course Objectives

Participation in this course will help you gain skills and knowledge on: 

  • Setting the social media objectives
  • Audience profiling
  • Content ideas and creation including tools I use to create eye catching content
  • The importance of engagement
  • Brief overview of each platform including key analytics to look out for

Overall outcome:

Participants of this course will walk away with a good basic knowledge of social media marketing, they will be able to set an objective, create content post on the main 4 platforms and how to engage. As well as understand tools and tactics on how to convert the following into customers.

Training level: Introductory

To enrol in this course, please register online or email community@mepra.org
For any additional inquiries, please call Sabrina De Palma, our Executive Director, on +971 55 5318 920

Facilitator: Teresa Heath-Wareing:  International speaker, TEDx speaker, podcaster, author and business owner, Teresa, works with businesses, entrepreneurs and marketers to help them enhance their social media & marketing efforts.
With a degree in Marketing Teresa has spent the last 15 years in Marketing working with brands such as Land Rover, Jaguar, Rightmove, Leadpages.
Certified in conversion marketing from Leadpages, Teresa has spoken at their annual conference in Minneapolis.  She’s recognised alongside some of the world’s social media thought leaders and writes for Social Media Examiner (an industry-leading website), as well as trains people all over the world.
Teresa hosts a weekly podcast called ‘Social Media Marketing Made Simple’ and has interviewed the likes of Amy Porterfield, Pat Flynn and Brian Fanzo.

Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.

Please note that there are no cancellations & refund upon confirmation.

Location of event:

Intercontinental Hotel Dubai Marina, Dubai, UAE

click here for location map

Register now

Bookings are closed for this event.