We’ll delve into how super-communicators can fuse human cultural sensitivity with AI-powered listening tools to decode signals early, sharpen narrative relevance, and deepen emotional resonance. Through case studies and methodological insights, we’ll examine how active listening fuels authentic engagement and earns lasting audience trust.
Facilitator
Loma Jaber, Managing Director, Hewar Group
Loma is a seasoned communications consultant and strategist with over 19 years of experience in the Saudi market. Collaborating with esteemed governmental and private sector organizations, she has successfully crafted and implemented thorough communication strategies and plans. From brand development to integrated marketing and corporate communication & PR services, she has demonstrated proficiency across diverse areas, leading numerous large-scale projects and consistently delivering outstanding results alongside major success partners.
Aside from her consultancy role, Loma has led the establishment of several marcom departments in various entities. She worked alongside key leaders and CEOs to develop the organizational structure, roles and responsibilities, and processes, all the way to operating and transferring the knowledge and operations (BOT). Loma is one of the few female leaders who helped change the perception of PR and introduced the integrated marketing communications approach to entities in the Kingdom. She shares her expertise and perspectives across diverse disciplines, sparking meaningful conversations and motivating those around her.
Loma holds a Master of Science in Marketing from the University of Liverpool. Her dedication to her profession and adaptable approach to the ever-evolving PR and communications landscape have earned her recognition as a reliable and knowledgeable expert in the industry.
Date & Timings
13 August 2025 11:15 – 12:30 (KSA time), 12:30 PM – 1:15 PM GST
Location
Virtual via Zoom