MEPRA Academy: Thought Leadership Strategy, Dubai

Thought leadership establishes an individual or a company as an authority on a subject whose views will be looked to by others for guidance. This workshop will examine the nature of thought leadership, going beyond a widely-held view that ‘thought leadership’ is a piece of business and management consultancy jargon, to show that it can be built on real knowledge and expertise.

Training/Workshop#MEPRAcademy

Radisson Blu Hotel Dubai Media City, Dubai Media City, Dubai UAE

AED1,500 for Members
AED2,500 for Non-Members Ticket

Register now
Loading Map....

Thought leadership establishes an individual or a company as an authority on a subject whose views will be looked to by others for guidance. Management consultancies invest heavily in research and study of issues likely to arise for their clients, so that they can guide them through these issues. This workshop will examine the nature of thought leadership, going beyond a widely-held view that ‘thought leadership’ is a piece of business and management consultancy jargon, to show that it can be built on real knowledge and expertise.

The workshop will show how knowledge and expertise can be developed through good use of data, research, available analytic and evaluative techniques. These will be discussed and opportunities taken to practice using them.

The workshop will also show how resources can be committed to developing genuine thought leadership, and the benefits to be derived from this. The experience of acknowledged thought leaders will be examined and drawn on to create opportunities for participants in their own practice.

Course objectives: 

Participation in this course will help you gain skills and knowledge on: 

  • Defining thought leadership
  • Who can become a thought leader?
  • How to develop and implement a thought leadership strategy
  • Best practice in thought leadership strategy

Training level: Intermediate

To enrol in this course, please register online or email community@mepra.org

For any additional inquiries, please call Sabrina De Palma, our Academy Director, on +971 55 5318 920

Facilitator: Dr Jon White, Chart PR, FCIPR

Dr Jon White is a consultant in management and organisation development, public affairs, public relations and corporate communications management, and has worked in public and private sector organisations in Europe, the United States, Canada, South Africa, Australia, and the Middle East and Asia.

Clients have included companies such as Shell, Motorola, British Airways, National Express and AEA Technology, as well as governments in the UK, Canada, Norway and Macedonia. He works with the UK’s Foreign and Commonwealth Office on programmes relating to the communication skills needed by diplomats, and the European Commission, agencies of the Commission and the European Parliament on aspects of communication, internal and external to these organisations. He has also facilitated senior management meetings for a number of EU directorates and agencies.

He is a Fellow of the Chartered Institute of Public Relations in the UK and a Chartered Practitioner with the Institute. As a trainer for the Institute he runs a number of public and tailored courses for the Institute, including workshops on strategy, reputation management, campaign planning, issues and crisis management, and the application of psychology to public relations practice.

Involved in the development of university programmes aimed at building knowledge of communication management in Canada (Mount Saint Vincent University) and the United Kingdom (Cranfield University School of Management), he is now a visiting professor at Henley Business School, University of Reading and Cardiff University (school of journalism, media and cultural studies). He is also a visiting professor at the German Graduate School of Management and Law, Heilbronn, Germany in the School’s MBA programme.

He has written articles and books on public affairs, public relations and corporate communications practice and a number of management case studies for teaching purposes on organisations such as Dunhill, Lloyds of London, AEA Technology, Diageo and the South African company, Barloworld.

A chartered psychologist, he holds a doctorate in psychology from the London School of Economics and Political Science, where he has also led seminars in corporate communication.

Accreditation: MEPRA is currently working with the UK’s Chartered Institute of Public Relations (CIPR) on establishing a partnered Continuous Development Program (CPD). This course will be recognised within the CPD framework and count towards becoming a CIPR and MEPRA Accredited Public Relations Practitioner. The CPD Framework will be launched in Q3 2017.

Please note that there are no cancellations & refund upon confirmation.

Agenda and speakers

  • 9:30 - 4:30
    Thought Leadership Strategy

    Dr Jon White, Chart PR, FCIPR

Register now

Bookings are closed for this event.