Setting up an SEO strategy successfully will really support all PR activity digitally. Besides this it will have a positive effect on website SEO, enhancing visitors, engagement and leads month on month. Linkedin is now a huge player in this space and an understanding of the types of processes, analytics & tools available is vital to ensure a synced strategy.
What Delegates Learn
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- How to create winning SEO content within your PR activity
- Good & bad practice for SEO optimisation
- Onsite blog SEO & Linkedin content optimisation techniques
- Tools that will benefit PR activities
- Preparing a press release or blog release for digital PR
- Tracking SEO & Linkedin PR reporting using analytics
Who Should Attend
- Business development managers
- Social media managers
- Social media senior managers
- Account Managers
- Account Directors
Facilitator
Dawn Kubicek – Managing Director of Leaders In Digital
After launching Leaders In Digital 3 years ago – Dawn has been supporting entrepreneurs, start-ups, SME’s and enterprise businesses in GCC & Globally to achieve the unexpected in digital performance. Results go from a 250% increase in sales and 300% increase in leads.
Dawn teaches at corporates, Universities, Collages, entrepreneurs and SME’s her most unique processes formed from her 17 years digital marketing experience. All shaped around data driven
marketing with test and learn strategies.
Her objective is to share these with as many people as possible to improve efficiency in the workplace and life overall. “Simple changes can make a big difference”
Hands-on training and learning techniques are used during the sessions with fun, interactive tasks.
Date & Time
Date: Wednesday, 27th March 2024
Time: 12:30pm – 1:30pm GST (Dubai)
Location
This workshop is hosted online via Zoom
Accreditation
This workshop provides 5 CPD points for CIPR account.