Members Exclusive Seminar – Neuromarketing: The Science of Persuasion

Join us for an informal breakfast seminar open to PR professionals of all levels, in Abu Dhabi. This complimentary, members-only event will provide you with an introduction to Neuromarketing and how marketers are incorporating the principles of Neuro Research to develop brand campaigns that customers are more likely positively respond to. The event will begin with a members networking session. Breakfast refreshments provided.

Training Workshops#MEPRAAcademy
11 days left

Creative Lab, Level 2, Twofour54 Building 1, Ministries Complex, Abu Dhabi

AED0 for MEPRA Members' Fee

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Neuromarketing uses insights about the brain and human behavior obtained by Neuro Research, to drive marketing strategies and decisions. It focuses on two lenses; Neuroscience, which shows how the brain has functioned over millions of years and stores and processes information, and consumer psychology, which studies the relation between rationalizations, feelings and emotions when it comes to decision-making.

Led by Samia Bouazza, MD and Founder of Multiply Marketing Consultancy in Abu Dhabi, this seminar will provide you with an introduction to Neuromarketing and how marketers are incorporating the principles of Neuro Research to develop brand campaigns that customers are more likely positively respond to.

The presentation will firstly introduce the concept of neuro research and the science behind it and shed light on the tools, which help marketers understand the unconscious forces that drive customers to behave in specific ways, especially in relation to a brand. Through case study examples, you will discover the importance of words and language on unconscious persuasion and learn techniques to better reach and connect with your target audience though communications.

Location

Creative Lab, Level 2, Twofour54 Building 1, Ministries Complex, Abu Dhabi

https://goo.gl/maps/oLaMzDzeLLs

Accreditation

MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here.

 

This is a free course, exclusive to members. To enrol, please register online or email community@mepra.org
For any additional enquiries, please call Sabrina De Palma, Executive Director on +971 55 5318 920
Please be advised that refreshments are paid for in advance and if you find that you are unable to attend,
we kindly ask to let us know on receiving final confirmation by email one week in advance of the event.

 

Agenda and speakers

  • 10/28/18 8:30 - 10/28/18 10:00

    Samia Bouazza
    MD and Founder , Multiply Marketing Consultancy

Register now