MEPRA Academy: PR Measurement & Evaluation – Dubai

Monitoring and evaluation is an essential part of effective communication. It allows us to gather evidence on the impact of our work and gives us insights in how effectively and efficiently we achieve our communication goals. This workshop will explore best practice in PR measurement and evaluation including the AMEC Integrated Evaluation Framework and involve practical sessions on ways to measure campaigns.

MEPRA Academy#MEPRAcademy

Radisson Blu Hotel Dubai Media City, Dubai Media City, Dubai UAE

AED1,500 for Members
AED2,500 for Non-Members Ticket

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Monitoring and evaluation is an essential part of effective communication. It allows us to gather evidence on the impact of our work and gives us insights in how effectively and efficiently we achieve our communication goals. Based on the information collected, we can adapt and improve our communications as necessary.

Meaningful and robust data also helps us in showcasing the value of effective communication to different audiences and through different channels in a rapidly changing environment. We need to ensure that we have the most appropriate and cutting edge tools to measure the impact of our communication activities. This workshop will explore best practice in this area and include practical sessions on ways to monitor and evaluate our work. This best practice is exemplified by the AMEC Integrated Evaluation Framework that – together with case studies – provides the framework for the workshop.

The workshop will take you through the process of setting communication objectives, and identifying the right measures to monitor and evaluate the activities chosen to achieve these objectives. Case studies will help understanding of how to set objectives linked to business goals, choose the right measures to monitor and evaluate, and achieve the right balance between research, planning and measurement.

Course objectives: 

Participation in this course will help you gain skills and knowledge on:

  • Understanding the latest global practice in research planning and measurement
  • Setting objectives linked to your organisation’s goals and choose the right measure
  • Understanding the balance between research, planning and measurement
  • Understanding non-AVE measures

Training level: Introductory – Intermediate

To enrol in this course, please register online or email community@mepra.org

For any additional inquiries, please call Sabrina De Palma, our Academy Director, on +971 55 5318 920

Facilitator: Paul Noble Chart.PR, FCIPR

Paul Noble is a Fellow of AMEC (the international Association for the Measurement and Evaluation of Communications) and course director of AMEC’s online college. He is widely published, including as co-author of Evaluating Public Relations. He is also a Fellow of the CIPR (Chartered Institute of Public Relations) as well as a Chartered Practitioner.

Paul has more than 35 years, experience in public relations and communications. He started working in public relations consultancy and set up his own firm in the 1980s. More recently, he has provided management support to growing consultancies. He had experience of working in-house in a significant communications role before a spell as an academic running undergraduate and postgraduate communications programmes.

Since 2000, he has acted as an independent consultant in the UK and abroad. Clients have included OPEC, NATO and the UK’s Foreign & Commonwealth Office. He has lived and worked in the Middle East and the UAE. He has extensive experience as a Chief Examiner for the UK’s Chartered Institute of Public Relations and currently he is a lead assessor for the CIPR’s Chartered Practitioner status. 

Accreditation: MEPRA is currently working with the UK’s Chartered Institute of Public Relations (CIPR) on establishing a partnered Continuous Development Program (CPD). This course will be recognised within the CPD framework and count towards becoming a CIPR and MEPRA Accredited Public Relations Practitioner. The CPD Framework will be launched in Q3 2017.

Please note that there are no cancellations & refund upon confirmation.

Agenda and speakers

  • 9:30 - 4:30
    PR Measurement & Evaluation

    Paul Noble Chart.PR, FCIPR

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Bookings are closed for this event.