MEPRA Academy: PR & SEO

This course is designed to help attendees understand the basics of SEO in order to implement elements in house, outsource effectively or evaluate the incumbent supplier.

Training Workshops#MEPRAcademy

intercontinental hotel dubai marina, Dubai Marina, Dubai, Dubai

AED1,500 for Members
AED2,500 for Non-Members Ticket

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This course is designed to help attendees understand the basics of SEO in order to implement elements in house, outsource effectively or evaluate the incumbent supplier.

Search engine optimisation is a long term traffic driving strategy that is an essential part of the marketing mix today and moving forwards. Content plays a huge part in the future of marketing and understanding how your content works for your target audience and the machines is essential to successful communication.

Attendees will leave the course with a deeper understanding of what SEO actually is, how it works, and how big a part of the marketing mix it plays. They will have a clearer ability to understand why SEO is a full time job and will have the necessary information to tell whether a potential agency knows what they are doing, or is trying to pull the wool over their eyes.

Course objectives:

Participation in this course will help you gain skills and knowledge on: 

  • The concept of SEO
  • The evolution of SEO
  • SEO, PPC and SEM
  • On page optimisation
  • Off page optmisation
  • The SEO equation
  • Understanding how Google evaluates content
  • Understanding the difference between content creation for traditional media and writing for the web
  • The power of keyword research
  • Tools for SEO
  • Machine learning and algorithms
  • Analytics

Training level:  Intermediate

To enrol in this course, please register online or email
For any additional inquiries, please call Sabrina De Palma, our Executive Director, on +971 55 5318 920

Facilitator: Barry Lee Cummings is a sought after speaker, lecturer, trainer and digital strategist who has been helping companies in the Middle East make the most of their digital presence. After ten years’ experience working in the IT industry for companies including Microsoft and EMC, Barry established his own consultancy, Maximum Net Gain, in 2009.

Maximum Net Gain provides objective consultancy and training, while creating tailor made strategies for clients across such market sectors as; cutting edge technology, tourism, education, sales training, coaching, leadership and development to name but a few.

Barry is an accomplished and engaging public speaker on the subject of the digital marketing jigsaw and other related topics such as search engine and website optimisation, social media, income from the internet, the entrepreneur mindset and consultative selling, who has spoken at large-scale events such as The Global Youth Forum, The Bedaya Program, The Social Media Summit, DIGICONF and the Middle East Events Show to name a few.

Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.

Please note that there are no cancellations & refund upon confirmation.

Location of event:

Intercontinental Hotel Dubai Marina, Dubai, UAE

click here for location map

Agenda and speakers

  • 2/15/18 9:00 - 2/15/18 4:30
    PR & SEO

    Barry Lee Cummings

Register now

Bookings are closed for this event.