Exclusive Members Seminar: Mastering Measurement

Join us for an informal morning seminar open to PR professionals of all levels. This complimentary, member-exclusive event will uncover how measurement best practices can be implemented simply and effectively across integrated communications.

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intercontinental hotel dubai marina, Dubai Marina, Dubai, Dubai

AED0 for Members

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MEPRA is hosting a free breakfast seminar on the latest measurement strategies and trends. Exclusive to MEPRA members, the event will be led by the master of measurement himself, Mazen Nahawi. In a world of numerous metrics, frameworks, and infinite data, it can be difficult for PR and communications professionals to implement a simple but effective measurement program. It is important to identify meaningful ways to improve the accuracy of data and generate insights that deliver value and impact.

With over 15 years of experience in the field of PR, communications, and consultancy, Mazen Nahawi, the Founder and CEO of CARMA, a global media intelligence provider which serves over 1,200 clients in 43 countries, will uncover how measurement best practices can be implemented simply and effectively across integrated communications, that combine social and traditional media. A special section will also focus on measuring public affairs and “social media tribes”, who are now becoming the stakeholders PR and communications professionals should focus on. 

Course Objectives:

1. Back to basics: Why do we measure?
2. What does the measurement ecosystem look like?
– Current & future trends
– The Trust Imperative
– Rethinking Audiences
3. Creating a simple but effective measurement program
– Objectives / Methodology / Tools / Execution
4. Budgeting intelligently

Measurement Facilitator:

Mazen Nahawi is the president of News Group, an organization focused on serving the communications and PR industry. The company includes several strategic businesses, including CARMA, a global media intelligence leader which serves over 1,200 clients in 41 countries. The company also includes SOCIALEYEZ, a digital engagement agency, Context, a content-development provider and Interactive, a software development company focused on eGovernment services.

Mazen started his career 15 years ago as a journalist at Dar Al Khaleej, the UAE’s main privately-owned publishing company. He then worked as a senior manager at a regional public relations firm before founding Media Watch in 2002. His deep belief in using actionable and measurable information as a catalyst for modernisation and progress in emerging markets is the driving principle behind his work.

In 2007, Mazen launched the Middle East PR Measurement Summit. The event is a major gathering of global PR and measurement professionals. The summit plays an important role in encouraging regional PR towards adoption of measurement best practice and methodology.

A life-long resident of the UAE, Mazen lives in Dubai with his wife and six children.


MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here.

This is a free course, exclusive to members. To enrol, please register online or email community@mepra.org
For any additional enquiries, please call Sabrina De Palma, our Executive Director on +971 55 5318 920
Please be advised that there are no cancellations & refunds upon confirmation.


Agenda and speakers

  • 4/12/18 8:30 - 4/12/18 10:30

    Mazen Nahawi

Register now

Bookings are closed for this event.