Learn how to create SEO strategy to effectively support your PR efforts

Set-up your SEO strategy to expand your PR network organically


AED600 for Members Rate
AED900 for Non-Member Rate

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Setting up an SEO strategy successfully will really support all PR activity digitally. Besides this it will have a positive effect on website SEO, enhancing visitors month on month. An understanding of the types of analytics available that will show the value of SEO

What Delegates Learn

  • How to create winning SEO content within your PR activity
  • Good & bad practice for SEO optimising a website
  • Onsite blog SEO optimisation techniques
  • Link building knowledge on what will benefit PR activities
  • Preparing a press release or blog release for digital PR
  • Tracking SEO PR reporting using analytics

Who Should Attend

*Business development managers
*Social media managers
*Social media senior managers
*Account Managers
*Account Directors

Facilitator: Dawn Kubicek – Founder & CEO of Leaders In Digital

After launching Leaders In Digital 3 years ago – Dawn has been supporting entrepreneurs, start-ups, SME’s and enterprise businesses in GCC & Globally to achieve the unexpected in digital performance. Results go from a 250% increase in sales and 300% increase in leads.

Dawn teaches at corporates, Universities, Collages, entrepreneurs and SME’s her most unique processes formed from her 17 years digital marketing experience. All shaped around data driven marketing with test and learn strategies.
Her objective is to share these with as many people as possible to improve efficiency in the workplace and life overall.
“Simple changes can make a big difference”

Hand-on training and learning techniques are used during the sessions with fun, interactive tasks.


MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.

To enrol in this course, please register online or email community@mepra.org For any additional enquiries, please call Sabrina De Palma, Executive Director on +971 55 5318 920. Please note that there are no cancellations & refund upon confirmation.

Date & Timings:

May 14, 2020 12 PM to 2PM

For only AED600 (MEPRA Members) and AED 900  (Non-MEPRA Members) per office, with no limit on the number of participants per connection.



Register now

Bookings are closed for this event.