Download the event brochure here
In teams of five or less, students will be asked to respond to a communications brief set by Emirates Literature Foundation, home of the Emirates Airline Festival of Literature – the biggest celebration of the written and spoken word in the Arab world – and take part in a live virtual pitch to a panel of senior industry professionals. Ahead of the pitch challenge, students will hear from senior practitioners on how to dissect a brief and develop a communications strategy before the Emirates Literature Foundation team delivers their live brief.
The MEPRA Student Pitch Challenge is an interactive virtual event split over two days, filled with mini workshops, an opportunity to impress senior industry professionals and learn with likeminded students from other universities.
Where & When
• Date: 17th & 18th April 2021
• Location: via Zoom
• Entry Fee: FREE
Open to all undergrad university students and students who have graduated within the last 12 months.
How the Pitch Challenge works
• Students should pre-register through the registration form below or by emailing community@mepra.org
• Enter as a team of up to five (max)
• One year post graduates are eligible to enter
• The brand brief will be presented live on 17th April by the Emirates Literature Foundation team
• Following a series of workshops, students will have around five hours to prepare a 10 minute presentation
• All pitches will need to be submitted to MEPRA by 6.00pm on 17th April before the live virtual pitches take place from 9.00am on 18th April. All pitches will be delivered live by the university teams to a panel of judges and in front of the other student competitors
Who will be there
• Andrea Gissdal, MEPRA Strategy Board Member and Head of Communications and Marketing at Emirates Literature Foundation
• Peter Ganney, MEPRA Executive Board Member & Communications Director at performance Communications
• Taryam Alsubaihi MEPRA Executive Board Member and Head of Corporate Communications at Emirates Water and Electricity Company
• Kirsty O’Connor, Director, Content + Publishing, Hill+Knowlton Strategies MENA
• Maria Cohn, Managing Director at FTI Consulting’s Strategic Communications
Prize package
• Free student/individual MEPRA membership for one year
• Complimentary tickets to attend the MEPRA Leadership Majlis for each team member
• Complimentary tickets to attend the REMAP Creative communications Congress for each team member
• Complimentary tickets to attend the MEPRA Awards Gala for each team member
• Free MEPRA Academy training for each team member fro 12 months
Total Prize Value
AED 18,600
Registration
Register by completing the form below or email community@mepra.org
