National MEPRA Student Chapter Pitch Challenge

PR and communication students, and recent grads are invited to compete in the Student Pitch Challenge for the chance to win an incredible prize package! Teams respond to a communications brief set by Instagram ME and take part in a live pitch to a panel of senior industry professionals who will select the winner.

Training Workshops#MEPRAConnect
24 days left

Canadian University Dubai, Downtown Campus, Dubai


MEPRA invites all PR and communication students and recent graduates to compete in the MEPRA Student Pitch Challenge for the chance to win a prize package valued at over AED18,000!

Download the event brochure here.

In teams of four or less, students will be asked to respond to a communications brief set by Instagram ME and take part in a live pitch to a panel of senior industry professionals who will select the 2020 MEPRA Student Pitch Challenge title winner. Ahead of the pitch challenge, participants will hear from senior practitioners on how to dissect a brief and develop a communications strategy before the Instagram ME team delivers their communications campaign brief.

The MEPRA Student Pitch Challenge is a one-day event filled with mini workshops, an opportunity to impress senior industry professionals and network with likeminded students from other Universities. Open to all undergrad university students and students who have graduated within the last 12 months

How the Pitch Challenge works

  • Students should pre-register through mepra.org or by emailing community@mepra.org
  • Enter as a team of four (max) from one university or from a mix of universities. Students can also enter as an individual and will be formed into a team on the day of the Pitch Challenge event
  • One year post graduates are eligible to enter
  • The brand brief will be presented live on the day of the Pitch Challenge and following a series of workshops, students will have time to prepare a 15 minute presentation and deliver their pitch to a panel of judges.

Who will be there

  • Instagram Middle East Representative
  • Peter Ganney, MEPRA Executive Board Member & Communications Director at performance Communications. Read bio
  • Taryam Alsubaihi MEPRA Executive Board Member and Head of Corporate Communications at Emirates Water and Electricity Company
  • Kirsty O’Connor, Director, Content + Publishing, Hill+Knowlton Strategies MENA
  • Maria Cohn, Managing Director at FTI Consulting’s Strategic Communications

Prize package: 

  • Free student/individual MEPRA membership for one year
  • Complimentary tickets to attend the MEPRA Leadership Majlis for each team member
  • Complimentary tickets to attend the REMAP Creative communications Congress for each team member
  • Complimentary tickets to attend the MEPRA Awards Gala for each team member
  • One complimentary pass to attend a MEPRA Academy Workshop for each team member

Total Prize Value: AED 18,600

Register by completing the form below or email community@mepra.org

Agenda and speakers

  • 3/14/20 9:30 - 3/14/20 10:00
    Registration



  • 3/14/20 10:00 - 3/14/20 10:05
    Welcome & Introduction

    Sabrina De Palma
    MEPRA Executive Director, MEPRA
  • 3/14/20 10:05 - 3/14/20 10:25
    Dissecting the Brief: Tips on how to understand what the client is asking

    Peter Ganney
    MEPRA Executive Board Member | Communications Director , Performance Communications
  • 3/14/20 10:25 - 3/14/20 10:45
    Communications Strategy & Pitching 101

    Kirsty O'Connor
    Group Account Director - Sports + Entertainment, Hill+Knowlton Strategies
  • 3/14/20 10:45 - 3/14/20 11:05
    Client delivers brief + Q&A


    Instagram ME
  • 3/14/20 11:05 - 3/14/20 11:15
    Judges Scoring Criteria: What the judges are looking for in a winning pitch

    Sabrina De Palma
    MEPRA Executive Director, MEPRA
  • 3/14/20 11:15 - 3/14/20 2:00
    Proposal prep & lunch



  • 3/14/20 2:00 - 3/14/20 5:00
    Students deliver their pitch!



  • 3/14/20 5:00 -
    Winner announced