MEPRA Academy: The Role of Strategic Advisors & Agile Communications Management 

This webinar is not just about equipping you with the knowledge and tools to assemble a powerhouse team, but it also offers a fresh perspective on the future of strategic communication, providing you with the insights and strategies you need to thrive in the digital era.

Key takeaways:

• The Digital Navigator: Your visionary thought leader, charting the path towards a future-proofed digital marketing, e-commerce, and data analytics strategy.
• The Industry Savant: Your industry encyclopedia, offering unparalleled insights and tailored advice to achieve regional dominance.
• The Data Sage: Your analytical powerhouse, transforming raw data into actionable insights for laser-focused decision-making.
• The AI Maestro: Your innovation architect, leveraging cutting-edge artificial intelligence to automate tasks, personalize content at scale, and pinpoint your ideal audience segments.
• The Employee Champion: Empower your employees to become authentic brand ambassadors, extending your reach beyond traditional channels.
• The Real-Time Architect Maintains constant connections with stakeholders through social media, instant messaging, and other dynamic AI-powered channels, ensuring agility and staying ahead of the curve.

By the end of this webinar, you’ll be equipped to:

• Assemble a high-performing communication team.
• Navigate the intricacies of the digital landscape with confidence.
• Make data-driven decisions that deliver tangible results.
• Foster real-time connections with your audience and build enduring relationships.

Facilitator

Steven Smith, Senior Corporate Communication Specialist at Marafiq

Steven Smith, a Chartered PR Practitioner with 20 years of experience in strategic communication management, will lead the webinar. Steven is currently pursuing a PhD at the University of Johannesburg, his research focuses on developing a strategic communication capability framework for the Kingdom of Saudi Arabia.

LinkedIn: Steven Smith (SCMP® and Chart.PR)