Find out what makes an award wining campaign with some of our seasoned MEPRA Awards Judges!
Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2024 MEPRA Awards.
Presenter
Jamal Al Mawed, MEPRA Strategy Board Member and Founder & Managing Director at Gambit Communications
Emirati/British/Palestinian hybrid with over 14 years’ experience handling the PR and Communications of multinational brands overseeing more than thirty countries, Jamal’s career before founding Gambit Communications took him to senior roles at leading brands such as Rolls-Royce Motor Cars and the Dubai Properties Group. Pioneer in Social Influencer Engagement, Al Mawed has spoken at over 20 PR and Marketing summits across the world and is a university guest lecturer, senior judge for industry panels, magazine columnist and guest radio speaker for literary book reviews. Selected by The Holmes Report in the prestigious EMEA ‘Innovator 25’ list for 2019 alongside names such as Greta Thunberg, and in the PR Week Power Book 2019 & 2020, while in 2016 he was named by The Huffington Post as one of ‘Ten to Watch’ in the Middle East MarComms Industry. Early in his career he was the recipient of the MEPRA ‘Young Communicator of the Year Award’.
Radwa Allaban, MEPRA Strategy Board member and Founder & Managing Director at Place Communications
Radwa Allabban is an experienced, international brand management and communications professional with 20 years of experience in Corporate, B2B, and not-for-profit sectors. Radwa’s career has seen her work across multiple geographies and diverse cultures. She has intimate knowledge of both the UK and MENA markets and is bilingual in English and Arabic.
In 1999, Radwa started a career in marketing communications and was part of the team behind the launch of Egypt’s first mobile communications network. As one of the youngest executives in the strategic marketing team, her learning curve was steep and in four years Radwa was ready to take on a bigger challenge as a Senior Liaison Officer with the Xceed, one of the largest outsourcing services providers in the Middle East and Africa. This role introduced her to the world of public affairs and government relations and afforded her the opportunity to work with ministries of telecommunications across the region, regulatory authorities, and NGOs. It was also during this time that Radwa built a strong corporate and B2B communications experience.
In the following years, Radwa lived and worked in Manama, Bahrain and London where she was a member in the corporate communications practices of Ogilvy PR Worldwide, Burson- Marsteller UK and Good Relations, working on some of the world’s most recognised brands such as, American Express, Shell and HP. Radwa also worked for Dyson UK as an International PR Manager looking after B2B, B2C communications and product launches in 10 across markets in EMEA, Korea, Hong Kong and Taiwan.
An Abu Dhabi resident since 2011, Radwa joined M&N Place during the same year as General Manager and acquired the business in 2015, rebranding it Place Communications. Under her leadership, the agency diversified its client portfolio and currently manages projects for several high-profile clients, including UN Women, Special Olympics UAE, ADNOC, Environment Agency – Abu Dhabi, twofour54 and Image Nation Abu Dhabi.
Date & Timings
Tuesday 13th May 2025 4:00 PM – 5:00 PM GST
Location
Event is hosted via zoom