Find out what makes an award wining campaign with two of our top winners from the 2022 MEPRA Awards!
Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2023 MEPRA Awards.
Presenters
Radwa Allabban, Managing Director, Place Communications
Radwa Allabban is an experienced, international brand management and communications professional with 20 years of experience in Corporate, B2B, and not-for-profit sectors. Radwa’s career has seen her work across multiple geographies and diverse cultures. She has intimate knowledge of both the UK and MENA markets and is bilingual in English and Arabic.
In 1999, Radwa started a career in marketing communications and was part of the team behind the launch of Egypt’s first mobile communications network. As one of the youngest executives in the strategic marketing team, her learning curve was steep and in four years Radwa was ready to take on a bigger challenge as a Senior Liaison Officer with the Xceed, one of the largest outsourcing services providers in the Middle East and Africa. This role introduced her to the world of public affairs and government relations and afforded her the opportunity to work with ministries of telecommunications across the region, regulatory authorities, and NGOs. It was also during this time that Radwa built a strong corporate and B2B communications experience.
In the following years, Radwa lived and worked in Manama, Bahrain and London where she was a member in the corporate communications practices of Ogilvy PR Worldwide, Burson- Marsteller UK and Good Relations, working on some of the world’s most recognised brands such as, American Express, Shell and HP. Radwa also worked for Dyson UK as an International PR Manager looking after B2B, B2C communications and product launches in 10 across markets in EMEA, Korea, Hong Kong and Taiwan.
An Abu Dhabi resident since 2011, Radwa joined M&N Place during the same year as General Manager and acquired the business in 2015, rebranding it Place Communications. Under her leadership, the agency diversified its client portfolio and currently manages projects for several high-profile clients, including UN Women, Special Olympics UAE, ADNOC, Environment Agency – Abu Dhabi, twofour54 and Image Nation Abu Dhabi.
Louise Jacobson, Managing Partner, Brazen PR
MULTI – AWARD WINNING, TOP – FLIGHT PR PRACTITIONER, 21 YEARS OF INDUSTRY EXPERIENCE
Heads up agency – founded in 2015, Overall responsibility for client satisfaction and results, Global Women in PR MENA Board Member
MEPRA Strategy Board Founding Member and Leadership Majlis speaker, PR Week Middle East Power Book 2019 – 2022, Highly Commended – PRCA MENA PR Leader of the Year, MEPRA, PRCA MENA, NextGen and Cannes Lions Awards judge, Dubai Business Women Council Member, Female Fusion Circle Member, Member of The Marketing Society, Girls Out Loud X Dubai College Mentor / Big Sister, Regular speaker and thought leader on PR and Social Media
Date & Timings
30th August 2023 04:00pm – 5:00pm GST
Location
Event is hosted via zoom.
Registrations
Registrations close 29th August 2023
If you would like to book more than one space for this event, please send your full name and email address to community@mepra.org.