Weber Shandwick MENA Announces New Leadership Structure for UAE Senior Management Team


New Appointments see Ghaleb Zeidan Promoted to UAE MD Role Along with Promotions for Rachel Dunn and Noura Al-Sarraj

Dubai, 3rd  October 2018 – Weber Shandwick MENA, one of the region’s leading communications and marketing solutions firms, has announced a new leadership structure within its UAE Senior Management team.

Previously Managing Director for the agency’s Abu Dhabi office, Ghaleb Zeidan is promoted to UAE Managing Director, overseeing operations for both the Dubai and Abu Dhabi offices. Rachel Dunn, previously VP, Client Experience, is promoted to Deputy MD in Dubai and Noura Al-Sarraj, previously VP and Head of Social Impact and Consumer, is also promoted to Deputy MD for the Abu Dhabi office. The changes come following the announcement that after 13 years with the agency, 11 of them in The MENA region, Andreas Keller, Managing Director of Weber Shandwick Dubai, has decided to pursue a business leadership role outside the communications industry.

Reporting into Weber Shandwick MENA CEO, Ziad Hasbani, Ghaleb will be leading the agency’s Dubai and Abu Dhabi offices, as the firm continues its growth and success in the UAE and across the MENA region. With over 16 years’ experience in the communications industry, eight with Weber Shandwick MENA, Ghaleb’s expertise spans across corporate, financial, government and crisis communications.

Hasbani said: “After a very successful tenure leading our Abu Dhabi office, it gives me great pleasure to announce Ghaleb’s promotion to UAE MD. Over the last eight years, Ghaleb has achieved great results, and under his leadership our Abu Dhabi office has grown to become one of the leading agencies in the market. Ghaleb has shown himself to be a very capable leader, and as our industry continues to evolve, I have no doubt he will drive our UAE operation and keep us ahead of the market in terms of offering, efficiency and client focus.”

Hasbani also added: “Rachel and Noura have been with Weber Shandwick MENA for 10 and 14 years respectively; Rachel has managed and provided strategic counsel to key client relationships in the consumer and corporate sectors, while Noura has been a senior strategist and led assignments for government and private sector clients in Abu Dhabi, as well as regional social impact initiatives.  I’m very happy to see Noura and Rachel taking leadership roles as they have both proved themselves, each in their own way, and I’m confident they will add great value and help our clients take advantage of the transforming marcomms landscape.”

On Andreas’ departure, Hasbani said: “It is always sad to see people such as Andreas leave after a long and successful journey. Andreas’ contribution has been instrumental to the agency, and we wish him every success in his new role and thank him for all he has done during his time here. I look forward to partnering with the new leadership team as we take the MENA network to the next stage of its growth and transformation.”

Weber Shandwick MENA’s network comprises 12 offices and affiliates across 11 markets, hubbed out of Dubai. The agency was named Middle East Consultancy of the Year at this year’s EMEA SABRE Awards and Agency of the Year at the MEPRA Awards.


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Media Contact:

Rebecca Jackson, Weber Shandwick MENA
Tel: +971 56 466 4581


About Weber Shandwick

Weber Shandwick is a leading global communications and marketing solutions firm in 78 cities with a network extending to 128 cities around the world. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017 and 2018. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit