Keeping the world moving: DHL Global Forwarding

BPG

The logistics sector has been the unsung hero of the pandemic. BPG’s client DHL Global Forwarding (GF) has ensured global humanitarian and aid supply chains stayed resilient throughout the pandemic.

BPG’s targeted communications program positioned DHL GF as a leader in the logistics sector in the Middle East while being a critical player in the fight against COVID-19. The communications pillars reflected and reinforced DHL GF’s ambitions as set out in its Strategy 2025, while ensuring all GCC and Egypt communications priorities were met.

We secured high-profile coverage in business and trade media with content that highlighted DHL GF’s commitment to customers, how their logistics solutions have helped mitigate the impact of COVID-19 and most importantly, their humanitarian work ensuring vaccines, essential medical supplies and protective equipment reached frontlines.