Leading in the New Normal: KPMG Lower Gulf

BPG

In a challenging time, BPG had to stay agile and focus on ensuring KPMG led media conversations around the “new normal”. Our efforts would establish a sustainable momentum for the firm in the competitive management consultancy sector.

BPG worked in alignment with the KPMG team to position the firm as one that is continuously strengthening the quality of its services, while aligning its work with their clients’ objectives to continue to stay relevant. Our communications strategy was underpinned by key messages that KPMG wanted to communicate, focused around business agility and digitalization, the growing importance of the role ESG plays in today’s landscape, while reiterating KPMG’s deep sector knowledge, regional expertise and integrated footprint.

Working with budgetary and program constraints, a volatile business environment and a changing media landscape, BPG has achieved high visibility for KPMG and its spokespersons through earned media opportunities.