ruya: the bank you wish you had

Ruya Bank & Acorn Strategy

ruya’s campaign successfully positioned it as the UAE’s first digital-first, Shari’ah-compliant bank, delivering ethical, mobile-first financial services to meet the needs of modern consumers. Focused on customer-centricity, digital convenience, and financial literacy, the campaign exceeded key performance indicators, driving customer acquisition, app downloads, and industry recognition. <br /><br />By integrating PR, digital advertising, and social media, ruya enhanced its brand awareness while maintaining a 4.7-star app rating and surpassing 90,000 downloads. The bank also positioned itself as a leader in Islamic finance by promoting ethical banking practices and delivering personalised, Shari’ah-compliant financial solutions. Industry partnerships with brands like Careem, Talabat, and Mastercard, as well as thought-leadership initiatives, further amplified its reach. ruya’s campaign set a benchmark in the financial services sector, transforming how Islamic banks can leverage digital innovation to deliver ethical, customer-focused banking solutions.