Our campaign with Veolia brought Oman’s water security efforts to global attention, including a front cover on the Financial Times. We simplified technical messaging and humanized the story, showcasing Veolia’s impact on sustainability and regional stability.
We worked with Veolia to spotlight Oman’s water security challenges and showcase the company’s role in sustainable desalination. Despite Veolia’s long presence in Oman, the company had little media visibility.
Our goal was to simplify technical content, make the issue relatable, and connect Veolia’s initiatives to Oman’s Vision 2040. We engaged local journalists with clear, accessible information, and told human stories—like featuring Omani women in the water sector. We aligned Veolia’s work with Oman’s national sustainability goals. A key part of our strategy was organizing a press trip for international media to visit Veolia’s desalination plants in Oman.
This resulted in widespread coverage, including a Financial Times front page and features in The Telegraph and Forbes. The campaign had a reach of 118 million, with 33 interviews and 100% positive messaging. Veolia’s Oman operations were also recognized as a global innovation hub, strengthening its regional position.
2025 MEPRA Award Winner
Gold Winner for the following Award Category:
Best Use of Thought Leadership
Bronze Winner for the following Award Categories:
Best Campaign in Oman
Best Corporate Reputation Campaign
Submitted by
Gambit Communications & Veolia
Presented by
Showkat Rather, Associate Director (PR & Comms), Gambit Communications
Location
This is a virtual session hosted on Zoom
Date & Timings
October 28, 2026, 12:30 PM – 1:15 PM GST
Registrations
This workshop is exclusive for MEPRA members only.