Shifting the Narrative in AI-Driven Cybersecurity with Proofpoint.

BPG Group & Proofpoint Inc.

BPG Group positioned Proofpoint as the leading authority on AI-driven cybersecurity in the Middle East through the campaign Shifting the Narrative in AI-Driven Cybersecurity with Proofpoint. With the rapid rise of AI adoption and its associated cybersecurity risks, BPG leveraged Proofpoint’s expertise to address the information gap in the region. The campaign focused on elevating Proofpoint’s leadership by translating complex technical concepts into accessible narratives, making AI-driven cyber risks relatable for both IT professionals and the wider public. BPG’s strategy included newsjacking key events, aligning Proofpoint’s threat research with media moments, and showcasing thought leadership on AI-driven phishing attacks, deepfakes, and human error vulnerabilities. As a result, the Middle East became Proofpoint’s second-largest market for media presence, with a 60.6% increase in PR value and a 40% share of voice. Proofpoint’s experts were featured 187 times in top-tier media,securing their role as a trusted leader in AI and cybersecurity discussions