Senior Account Manager – Social Media and Digital Strategy at Place Communications

About Place Communications

Place Communications is an award-winning social impact and communications agency based in Abu Dhabi, specialising in integrated communications, production, public affairs, advisory, and digital media. We partner with government entities, private sector leaders, and international organisations to deliver purpose-driven campaigns and digital engagement with impact.

We are seeking a highly experienced and strategic Senior Social Media Account Manager to lead ongoing digital strategy, social media support, execution, and performance reporting across the digital ecosystem for a high-profile government client.

At Place Communications, you will work alongside a team of purpose-driven communicators and strategists, delivering exceptional results on high-impact projects. We offer competitive benefits, a hybrid work policy, and the opportunity to shape meaningful communications that influence change.

In this role, you will have exposure to:

1. Digital Strategy Development & Enhancement

• Review content calendars, ensuring alignment with broader strategic messaging and integrated communications plans.
• Lead a social media team to align with the overall digital strategy and execution guidelines across various social media channels such as LinkedIn, X and Instagram. Adapt content to suit different channels and formats.
• Maintain a consistent brand voice across all platforms and campaign touchpoints.
• Review and suggest updates to the digital playbook to reflect evolving tone, brand guidelines, and platform best practices.

2. Community Management:

• Manage teams that monitor community sentiment and engagement across platforms on a 24/7 basis.
• Ensure community management responses follow established tone, policy, and platform norms.
• Identify opportunities around key moments, milestones, or cultural events for high-impact storytelling and community engagement.

3. Campaign Execution & Performance:

• Lead campaign planning, implementation, and reporting, providing clients with strategic insights and measurable results.
• Oversee the planning and execution of engaging content across multiple platforms (LinkedIn, X, Instagram, TikTok, etc.) in English and Arabic.
• Analyse campaign performance using analytics tools and dashboards, identifying trends and delivering clear, actionable insights.
• Create detailed monthly and quarterly reports to track campaign effectiveness and demonstrate ROI.
• Innovative Approaches: Propose and implement new and creative approaches to campaigns to maximise reach and engagement.
• Collaborate with influencers and brand advocates to amplify brand presence.
• Translate client objectives into impactful content strategies and ensure delivery to deadline and brief.
• Draft clear, strategic briefs in English, incorporating guidance for Arabic content counterparts to ensure seamless dual-language output.

4. Analytics and Reporting:

• Use social media analytics tools to track key performance metrics and generate regular and ad hoc reports.
• Offer actionable performance insights on social media trends, audience behaviour, and competitive analysis to optimise content and strategies.
• Conduct regular analysis of social media trends and emerging platforms to keep the brand at the forefront of social media innovation.
• Manage performance analytics, reporting on KPIs and ROI for all campaigns using social media analytics tools.

5. Social Listening:

• Stay informed about industry trends and current activities through social listening tools.
• Identify opportunities for engagement and content creation based on emerging trends and conversations.
• Monitor for potential PR issues and coordinate with the team to address them proactively.

6. Strategic Planning:

• Develop and lead comprehensive social media strategies for key clients, aligning with their marketing and communication goals.
• Monitor platform trends and best practices to ensure strategies remain fresh, relevant, and high performing.
• Provide thought leadership on social media best practices, innovations, and emerging platforms.

7. Team Management:

• Ensure team adherence to updated protocols, standards, and digital positioning.
• Prepare and distribute daily delivery overviews for the team.
• Ensure clarity on priorities and next steps for all active digital workstreams.
• Manage the daily activities and performance of the social media team, including mentoring and supporting junior staff.

Core Skills:

• Bachelor’s degree in marketing, Communications, or a related field.
• 5+ years of experience in social media management or digital marketing
• Previous experience within Government sector desirable.
• Knowledge of Abu Dhabi or the UAE will be advantageous.
• Proven leadership skills and experience managing teams.
• Ability to work collaboratively in a team environment.
• Bilingual in Arabic and English, with excellent written and verbal communication skills is essential.
• Proficiency in social media management tools and analytics platforms.
• Ability to manage multiple projects and client accounts in a fast-paced environment.
• UAE Driving License is required.

Ready to contribute to a high-impact, visible digital presence, through digital storytelling? Send your CV and portfolio to hello@placecomms.com and follow our journey on LinkedIn.