Enabling the ‘e’ in commerce

Dubai CommerCity with Four MENA

With the massive growth of e-commerce globally and regionally, Dubai was presented with an opportunity to create a dedicated free zone to support the evolution of the market and cement Dubai’s position as a global e-commerce hub. Construction began in 2019 and in August 2021, the new free zone was ready to start operations. This award entry showcases the marketing and communications campaign by Dubai CommerCity and Four Communications Group for the start of operations which helped attract companies to set up and move their operations to the new free zone.