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The world of communication is evolving with audiences young and old increasingly consuming media on digital and social channels. As a result, the UK Government is shifting much of its focus to building a communications operation that is audience and data first, reaching millions of citizen’s everyday with important public information.
In this session we hear from Peter Heneghan, Number 10 & Cabinet Office’s chief digital communicator on their approach to content creation, why the communications industry needs to do more to make content accessible and inclusive; and what the UK Government learned from working at pace during the Covid-19 pandemic.
Peter Heneghan, Deputy Director for Digital Communications, Cabinet Office & No10 Communications
Peter Heneghan is a Cannes Lions award-winning digital expert working at the heart of government. Having held senior communications roles in the private sector at leading international media organisations such as Buzzfeed, LADBible, BBC and Channel Four, Peter now leads a talented digital communications team at 10 Downing Street and the Cabinet Office. His team sets best practice in marketing, content creation, digital product development, accessibility and data science. Peter also oversees the Rapid Response Unit which helps tackle mis/disinformation and the Prime Minister’s priority campaigns team which coordinate cross government campaigns.
During the Covid-19 Pandemic, Peter was responsible for the teams delivering daily news conferences for the Prime Minister and other senior ministers, creating the ask/gov.uk service, producing thousands of pieces of content for social media channels and responding and debunking numerous conspiracy theories relating to covid-19 mis/disinformation.
Date and Timings
Free for MEPRA Members.