Our workshop is delivered over a full day and includes a host of topics that will improve how you respond to and deal with a crisis, particularly through social media.
Understand how crises spread virally online:
- Learn how social media is changing crisis communications
- Understand how media uses social media during a crisis
- Delve into past case studies from around the globe
Take control of the narrative:
- How to deal with a social media crisis during the first hour
- Become adept at developing responses for social media
- Learn how to engage executives for your digital responses
Quick-fire exercises for you and your comms team:
- Multiple scenarios will test how prepared you are for a crisis
- Simulated challenges will test how you respond online
Learn about the crisis messaging hierarchy:
- Delve into what responses should be shared and when
- Learn how to respond to online sentiment
- Develop your crisis communications interview skills
- Become adept at handling different social media users
Are you prepared for a crisis in our digital world? You will leave the workshop armed with the vital rules of crisis communication through the media and social media and with a deeper understanding of the importance of speed of communication and how to prioritize messaging.
- This is a one-time only workshop
The masterclass is taking place in Dubai on June 3rd. This is a one-time only MEPRA-hosted full-day event (9am-5pm) and includes lunch.
- Learn from the BBC’s Donald Steel
Our trainer has several decades worth of experience in crisis communications at the heart of one of the world’s largest and best-known news organisations.
Meet the Trainer – Donald Steel
Donald Steel is a specialist in reputation, media relations and crisis management. He began his media career as a journalist and presenter before moving into public relations. He was for 11 years the chief media spokesman at the British Broadcasting Corporation in London, where he handled some of the biggest media stories of the last decade, including terrorism, murder, kidnappings and major political crisis. He now works with high profile individuals and corporate clients in the UK, Europe, the Balkans, the Middle East and Asia-Pacific. He is a regular guest lecturer at the London School of Economics and the China Media Centre in London. He was elected a Fellow of the Royal Society of Arts in 2008 and is an associate director of crisis communications at Kenyon International Emergency Services and of Johnston Associates, a leading aviation PR company.