Modern Metrics: Meaningful measurement for digital communications
As digital communication evolves and our media consumption habits change, new methods for measuring a campaign’s message distribution, engagement and effectiveness must be adopted in order to understand its value and learn how to adapt for greater effectiveness.
In this workshop Richard Bagnall, AMEC Chairman and Co-Managing Partner at CARMA Global will provide practical tools, tips and advice to develop a consistent, meaningful approach for measuring all forms of media from the old world of print to the dynamic realities of today with social media, including Snapchat and TikTok, two channels many brands are still grappling with when determining the real success of digital campaigns. Participants in this course will discover how to plan, monitor and measure their social and digital media results against their individual, tailored objectives in a credible, meaningful and consistent manner. If you would like to demonstrate the real value of your digital communications campaigns, this is a workshop not to be missed!
Download the KSA Virtual MEPRA Leadership Majlis agenda here.
Date & Timings
Thursday 11th November, 12.30pm – 2.00pm AST (KSA time)
Tickets are FREE for all but registration is essential: please register your details here to receive the event join link.