MEPRA Virtual Summer School: Podcasts post COVID: delivering a successful podcast strategy for brands

Now more than ever, podcasts are finding a unique voice. How can they be produced remotely? What are the platforms and means for working your podcast as hard as possible when it comes to distribution? And how can brands harness the power of podcasts to communicate with audiences both externally and internally during this time?

Virtual Summer School#MEPRAVirtualSummerSchool
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Now more than ever, podcasts are finding a unique voice. How can they be produced remotely? What are the platforms and means for working your podcast as hard as possible when it comes to distribution? And how can brands harness the power of podcasts to communicate with audiences both externally and internally during this time?

This session will provide a 1-0-1 on how to start a podcast and it will outline the key opportunities that exist for brands to engage with connected audiences in a powerful way, in a climate when more than ever, podcasts are coming of age.

Facilitator:

Cheryl King, MEPRA Strategy Board Member and Managing Director at markettiers MENA

Cheryl is the Managing Director of the region’s only dedicated broadcast consultancy, markettiers MENA. Having helped set up the regional operation of the business back in 2014, Cheryl brings 11 years’ experience working in Public Relations and Broadcast PR in both London and Dubai to the role, which has seen her deliver award-winning projects for the likes of DMCC and IMG Worlds of Adventure.
An evangelist of the power of broadcast media and digital to reach core and new audiences, Cheryl has worked on a number of firsts for the region – including the first live and interactive streamed broadcast to a media portal back in 2015. In her role, Cheryl is responsible for working alongside the global senior management team to lead the business’ operations as well as helping to deliver innovative campaigns that deliver a tangible ROI for clients. Since working in the region, she has fostered the business as it leads the market in live streaming, video news production and distribution for both corporate and consumer businesses, most recently delivering a MERPA Gold Award winning campaign and four Guinness World Records this year.

Workshop Details:

This workshop will be led as a webinar as part of MEPRA’s Virtual Summer School programme.
Register using the form below or email community@mepra.org
All workshops under the MEPRA Virtual Summer School programme are FREE for MEPRA Members.
You will receive the webinar link approximately 5 days before the event.

Accreditation:

MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here.

To enrol in this course, please register online or email community@mepra.org For any additional enquiries, please call Sabrina De Palma, Executive Director on +971 55 5318 920.

Date & Timings:

August 20,2020 10AM-12 PM UAE Time

Agenda and speakers

  • 8/20/20 10:00 - 8/20/20 12:00

    Cheryl King

Register now