Panel Discussion: Creativity, Compassion & Community — How UAE Brands Are Showing Up in Times of Challenge In collaboration with DDA Middle East

The session celebrates the UAE’s collaborative and resilient approach to supporting communities during times of uncertainty. The panel brings together senior leaders from across the UAE’s hospitality, real estate and cultural industries for an engaging and lively discussion on best practice responses to challenges with empathy, creativity, and strong community leadership.

Workshop #MEPRAWorkshop

Overview

The afternoon has been created for communications professionals looking to develop their understanding of rapid campaign roll-out, pivoting brand messaging and landing stories within the community – and ultimately, anyone proud to call the UAE home. It will be followed by networking sponsored by DDA Middle East.

Confirmed Panelists

Basmah El Bittar, Director, AlSerkal Avenue
Claudia Di Brito, Academy Chair, MENA World’s 50 Best Restaurants
Karin Cohen, Multi-Property Director of Marketing, Marriott
Kate Instone, Founder & Creative Director, Blush International
Matthew Bate, Founder & CEO, BlackBrick Property

Moderated by

Sophie Toh, MEPRA Strategy Board Member and Managing Director at DDA Middle East

Date & Time

Thursday 14th May 2026

4:00 PM to 6:00 PM GST (Panel session)
6:00 PM to 8:00 PM GST (Networking Session)

Location

Marriott Harbour Hotel & Suites, Dubai Marina
Dubai, UAE

Registration

Open to MEPRA Members and Non-members.
Registration deadline 13th May 2026, 3 PM GST.

Register now

Bookings are closed for this event.