National Student Chapter Pitch Challenge

PR and communication students, and recent grads are invited to compete in the Student Pitch Challenge for the chance to win an incredible prize package! Teams respond to a communications brief set by Emirates Literature Foundation and take part in a live pitch to a panel of senior industry professionals who will select the winner.

Student Event#MEPRAStudentChapterPitchChallenge

AED0 for MEPRA Members

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MEPRA invites all PR and communication students and recent graduates to compete in the MEPRA Student Pitch Challenge for the chance to win a prize package valued at over AED18,000!

Download the event brochure here

In teams of five or less, students will be asked to respond to a communications brief set by Emirates Literature Foundation, home of the Emirates Airline Festival of Literature – the biggest celebration of the written and spoken word in the Arab world – and take part in a live virtual pitch to a panel of senior industry professionals. Ahead of the pitch challenge, students will hear from senior practitioners on how to dissect a brief and develop a communications strategy before the Emirates Literature Foundation team delivers their live  brief.

The MEPRA Student Pitch Challenge is an interactive virtual event split over two days, filled with mini workshops, an opportunity to impress senior industry professionals and learn with likeminded students from other universities.

Where & When

• Date: 17th & 18th April 2021
• Location: via Zoom
• Entry Fee: FREE

Open to all undergrad university students and students who have graduated within the last 12 months.

How the Pitch Challenge works

• Students should pre-register through the registration form below or by emailing community@mepra.org
• Enter as a team of up to five (max)
• One year post graduates are eligible to enter
• The brand brief will be presented live on 17th April by the Emirates Literature Foundation team
• Following a series of workshops, students will have around five hours to prepare a 10 minute presentation
• All pitches will need to be submitted to MEPRA by 6.00pm on 17th April before the live virtual pitches take place from 9.00am on 18th April. All pitches will be delivered live by the     university teams to a panel of judges and in front of the other student competitors

Who will be there

• Andrea Gissdal, MEPRA Strategy Board Member and Head of Communications and Marketing at Emirates Literature Foundation
• Peter Ganney, MEPRA Executive Board Member & Communications Director at performance Communications
• Taryam Alsubaihi MEPRA Executive Board Member and Head of Corporate Communications at Emirates Water and Electricity Company
• Kirsty O’Connor, Director, Content + Publishing, Hill+Knowlton Strategies MENA
• Maria Cohn, Managing Director at FTI Consulting’s Strategic Communications

Prize package

• Free student/individual MEPRA membership for one year
• Complimentary tickets to attend the MEPRA Leadership Majlis for each team member
• Complimentary tickets to attend the REMAP Creative communications Congress for each team member
• Complimentary tickets to attend the MEPRA Awards Gala for each team member
• Free MEPRA Academy training for each team member fro 12 months

Total Prize Value

AED 18,600

Registration

Register by completing the form below or email community@mepra.org

 

Agenda and speakers

  • 4/17/20 10:00 - 4/18/20 10:15
    Welcome and Introduction

    Peter Ganney
    MEPRA Executive Board Member and Communications Director, Performance Communications
  • 4/17/21 10:15 - 4/17/21 10:45
    Dissecting the Brief: Tips on how to understand what the client is asking

    Maria Cohn
    MEPRA Strategy Board Member & Managing Director, Strategic Communications, FTI Consulting
  • 4/17/21 10:45 - 4/17/21 11:15
    Communications Strategy & Pitching 101

    Kirsty O’Connor
    Director - Content, Data + Digital, METIA , Hill+Knowlton Strategies
  • 4/17/21 11:15 - 4/17/21 11:45
    Client delivers brief + Q&A

    Andrea Gissdal,
    MEPRA Strategy Board Member and Head of Communications and Marketing, Emirates Literature Foundation Student Chapter WG Member
  • -
    Tips from a judge on the brief’s most crucial points



  • 4/17/21 11:45 - 4/17/21 12:00
    Judges Scoring Criteria: What the judges are looking for in a winning pitch

    Sabrina De Palma
    Executive Director, MEPRA
  • 4/17/21 12:00 -
    Day 1 complete, teams work on proposals and submit presentations by 6.00pm



  • 4/18/21 9:00 - 4/18/21 11:00
    University teams deliver 10-minute pitch presentations



  • -
    (The duration of this session is dependent on how many teams register)



  • 4/18/21 11:00 - 4/18/21 11:15
    Judges’ deliberation



  • -
    Judges enter Zoom breakout room



  • -
    Judges include:



  • -

    Andrea Gissdal
    MEPRA Strategy Board Member and Head of Communications and Marketing, Emirates Literature Foundation
  • -

    Darius Alexander
    Senior Director, FTI Consulting
  • -

    Kirsty O’Connor
    Director, Hill+Knowlton METIA
  • -

    Peter Ganney
    Communications Director, Performance Communications
  • -

    Jon Barber
    Vice President Communications, ADNOC Distribution
  • -

    Taryam Al Subaihi
    MEPRA Chair & Head of Corporate Communications, EWEC
  • -

    Hanisha Lalwani
    MEPRA Youth Board Vice President & Senior Marketing Manager MEA, PageGroup
  • -

    Nada Elbarshoumi
    MEPRA Youth Board member and Senior Manager, Weber Shandwick MENAT
  • 4/18/21 11:15 -
    Winner announced

    Peter Ganney
    MEPRA Executive Board Member and Communications Director, Performance Communications

Register now

Bookings are closed for this event.