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The last 10 years have been an era of unprecedented change. The media and PR landscape have changed significantly and so, too, must our measurement and evaluation techniques. In this session, Richard Bagnall will discuss why we need to rethink our approach to evaluation and the metrics we should be counting if PR professionals are to remain relevant in today’s era of accountability, including moving away from AVEs (Advertising Value Equivalents). He’ll also be discussing how we can measure our work and prove the effectiveness of our contribution in a manner that is meaningful, credible and relevant to modern communications and PR programs and how we can adapt measurement frameworks to suit our audiences’ moods and situations, including times of crisis.
Richard Bagnall, Co-Managing Partner and CEO of Europe and Americas at CARMA & Chair at AMEC
Richard has advised international clients on the best ways to measure the effectiveness of PR and prove its value to the organisation for over 23 years. During this time he has built and led some of the world’s foremost communications measurement consultancies, including Metrica, Gorkana and PRIME Research. His time with each of these companies has culminated in the successful trade sale of the relevant business. Richard is now Co-Managing Partner and CEO of Europe and the Americas for CARMA International, a global provider of communications evaluation tools, technology and consulting services. Prior to his career in PR measurement and insights, Richard worked in public relations for medical charity the Royal College of General Practitioners, and also for Saatchi and Saatchi’s PR business, The Rowland Company. Richard has been a board director of global trade association AMEC for over 10 years and currently served as its chair.
This workshop will be led as a webinar as part of MEPRA’s Virtual Summer School programme.
Register using the form below or email email@example.com
All workshops under the MEPRA Virtual Summer School programme are FREE for MEPRA Members.
You will receive the webinar link approximately 5 days before the event.
MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here.
To enrol in this course, please register online or email firstname.lastname@example.org For any additional enquiries, please call Sabrina De Palma, Executive Director on +971 55 5318 920.
Date & Timings:
Tuesday, 11th August, 11am-1pm UK time (2-4pm Dubai time)