Our host Khaled El Ahmed will guide you through the world of social media, to explain everything from the business benefits to how to both understand and engage with your audience. He’ll cover issues such as how to set objectives as well as how to plan, measure and report on your social media activities. The workshop will cover the area of paid advertising for Facebook and Twitter and how it can amplify your reach.
*Learn to set the right objectives. Our trainer will guide you on setting objectives linked to your organisation’s goals and help you choose the right measures.
*Listen, Learn & Engage. Delve into best practices on audience insights and how to use them to better engage with your key stakeholders.
*Plan like a social media pro. Understand how social media managers plan out their content calendars and how to work with third parties such as online influencers and brand fans for user generated content.
The One-Day Social Media Masterclass
Our workshop is delivered over a full day and includes a host of topics that will improve how you plan, execute and measure your social media activities.
Understand how to integrate social media:
*Learn how to weave social media into your comms strategy
*Understand the importance of different social channels
*Delve into social media case studies from around the globe
Learn how and when to best use social media:
*Identify who your target audiences are & how to listen to them
*Discover how to engage proactively through either providing content that entertains or informs
Show the value of social media to the organization:
*Develop a social media strategy that benefits the business
*Leverage metrics that will help you understand your key audiences and how well you are communicating with them
Are you prepared to up your social media skills?
You will leave the workshop with a key understanding of what constitutes best practices in social media in the Middle East and how you can apply these principles to your own organization or clients.
Course Outline:
Introduction to Social Media
Why should a business use Social Media
Understanding your audience
Social Media Keywords
Social Media Statistics
Setting up Objective
Plan | Listen | Measure | Adapt | Report
Social Media Tools (Monitoring Tools – Management Tools – Measuring Tools – Influencers Tools)
Facebook Ads
Brief explanation of Twitter
Advanced Twitter set up & development for business
Twitter engagement strategies – the use of lists
Content Marketing
Content banks
Content Calendar
Offline Activities
Download the brochure here.
Meet theTrainer – Khaled El Ahmed
An American-Jordanian Social Media Strategist with the ability to translate concepts into strong social media campaigns, Khaled manages the social media for Zain Jordan. Prior to his current role, he served as the Digital Director for the Jordanian Government, where he managed social media for the Prime Minister and the Government as a whole. Khaled is frequently sought as an authority on social media in the Middle East; he has managed and consulted on various public and private brands, and he was listed as one of Top 100 Most Influencer Arabs on Twitter in 2012. Khaled was also named the best social media trainer in the Middle East for 2015. His areas of interest include personal branding online, promoting customer engagement and leveraging social media to improve customer