Communicating how Dubai does business

TECOM Group

At the heart of TECOM Group is a high-performing marcomms team, functioning as a modern-day newsroom. We are a unit combining media relations, social content, financial communications, and creative campaigns to drive impactful results, covering both the TECOM Group master brand and its 14 key district and platform brands.<br /><br />We excel in storytelling on time and within budget, with a 49% increase in Tier-1 media coverage and a 153% boost in social media impressions in 2023-24. <br /><br />Innovation and creativity thrive here – an example being unveiling the World’s Largest Rubik’s Cube, securing a Guinness World Record™. Our commitment to corporate social responsibility is also evident in programs like WeWalk and The Good Store, owned and activated by this team. <br /><br />We pride ourselves on our high retention rate, with 82% of the team hailing from the MENA region, including three UAE nationals. This diversity fosters fresh perspectives that benefit TECOM Group’s campaigns.