Deliveroo FREEJ

Soul Communications - Deliveroo

Deliveroo UAE made history by partnering with the Emirati series FREEJ for Ramadan, integrating the brand into episodes and launching a dedicated Freej store on the app. This Arabic-first campaign featured exclusive merchandise and was promoted through Arabic and English media, social media, and CRM strategies. The campaign achieved significant impact with 28 online features, 400K+ views, and a media reach of 4.79 million. It garnered nearly 220,000 views on Shahid, over 40,000 social media views, and a combined social reach of 165,000+, showcasing a successful blend of cultural celebration and innovation.