The inaugural edition of Abu Dhabi Global Healthcare Week

Weber Shandwick MENAT and The Department of Health - Abu Dhabi

Abu Dhabi is transforming at a rapid pace and becoming a global hub for healthcare resilience and innovation. In staging a first-of-its-kind global healthcare event in Abu Dhabi and the wider region, Abu Dhabi Global Healthcare Week aimed to elevate the emirate’s reputation, attract investment and talent, while also instilling pride within the healthcare sector. <br /><br />Research revealed a growing global interest in proactive and holistic health yet a gap in leaders in the space. Weber Shandwick built a strategy inspired by the insight that shifting the global healthcare narrative required more than just participation, it demanded leadership. By shifting the conversation from traditional healthcare to health, we set a new agenda that resonated globally.<br /><br />Abu Dhabi Global Healthcare Week generated several new partnerships, investment inquiries, and outstanding media results driven by a 24/7 press office – successfully positioning Abu Dhabi as a leader in proactive health.