The Saudi Tourism Authority

The Saudi Tourism Authority

The Saudi Tourism Authority communications team is only four years old, and over the past year has really gelled to deliver record results amid tangible expansion, with a growing team across geographies. It has rolled out strategic communications campaigns anchored in consumer insights, that resonate with target markets. One of those campaigns is ”Summer is Next Door’ which challenged the concept of Saudi not being a suitable Summer destination. The campaign sought to position Saudi as a diverse, year-round destination, while positively shaping perceptions of the country. Media coverage was extensive, with a potential media reach of 5B+, and 3.9B+ social impressions, and it achieved increased consideration and knowledge of Saudi as a destination. This success is testament to the team’s growth, excellence, and innovation.