Free for ALL, the Virtual KSA MEPRA Leadership Majlis will include a series of live virtual sessions with industry leaders from the region and abroad, exploring how communications professionals in KSA can reinvent and reimagine brand strategies and ensure we are fit for the future. Simultaneous Arabic/English translation will be available.
With a special focus on Vision 2030, the event will open with a session on ‘Creating a vibrant society in Saudi Arabia‘ with Dur Kattan, Deputy Minister of Communication and Media, Ministry of Culture, Saudi Arabia, Khaled Tash, VP, Corporate Communications, Saudi Arabian Airlines and Fatima Batook, Board member of Saudi Tennis Federation & Saudi Businesswomen Executive Council & CEO Studio55 & TIMA. The session will be moderated by Fatima Al Sairafi, Deputy Chief Executive Officer at Bahrain Tourism & Exhibitions Authority.
The virtual programme will then follow with a session on ‘Researching the Kingdom’s reputation globally’ led by the master of measurement himself, Mazen Nahawi, MEPRA Board Member & CEO, SOCIALEYEZ & CARMA.
The Majlis will also include a panel exploring the ‘Future of Work in Saudi and Developing Internal Culture in the New Normal’ with globally recognised ‘best places to work’ organisations; DHL Express and Google plus a deep dive session into the the lessons learned by government communication leaders and the key elements for effective, integrated and coordinated government communications with Alex Aiken, Executive Director of Government Communication, UK Government.
The event will close with a session on ‘Empowering Saudi Youth’ led by MEPRA Youth Board Member Omar Batterjee, Head of Marketing, Communications & Partnerships, SAFEIS. Further speakers will be announced very soon!
On 11th November from 12.30pm -2.00pm MEPRA will also host a free workshop on Modern Metrics: Meaningful Measurement For Digital Communications with Richard Bagnall, AMEC Chairman and Co-Managing Partner at CARMA Global. Registrations are essential.
The 2021 KSA Virtual MEPRA Leadership Majlis is supported by CARMA & APCO Worldwide.
Download the KSA Virtual MEPRA Leadership Majlis agenda here.
Date & Timings
Wednesday 10th November, 2.00pm – 5.00pm AST (KSA time)
Registration
Tickets are FREE for all but registration is essential: please register your details here to receive the event join link.